Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing Yourself

Using the Marketing Mix for Self-Promotion
by

Leigh Fowkes

on 1 July 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing Yourself

Promotion
This is your content and message: Online/Offline.

Applications/CV/cover letters/interview/telephone calls.

Your personal career brand: Portray yourself as an expert in your field or where you want to be.

You need to communicate value

Task 2: Let's create a 30 second elevator pitch.
Place
Where can employers access you and how can you reach employers?

Online: about.me/Linkedin/Twitter/Facebook/Google+/Youtube/Graduate portals i.e. prospects

Networking: Seminars/job fairs/colleagues

Task 3: Identify & assess my online presence.


Product
Skills
Attributes
Knowledge
Experience
Strengths
Weaknesses


The key is having the self-awareness to evidence these.

Task 1: Think about the above categories and write down some examples.
What is self marketing?
Promoting your career brand
Using the marketing mix and applying this approach to your career
The 4 Ps of marketing. Product, Promotion, Place, Price


What is marketing?
"The action or business of promoting and selling products or services, including market research and advertising" (oxford dictionary)
Marketing Yourself

Price
What can I earn?
What do I want to earn?
What am I worth right now?
Strategy to get what I want to earn?

Task in your own time: Research the sector & roles you are interested in. What are the typical earnings?
Leigh Fowkes | Careers Consultant
Full transcript