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Marketing Yourself

Using the Marketing Mix for Self-Promotion

Leigh Fowkes

on 1 July 2014

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Transcript of Marketing Yourself

This is your content and message: Online/Offline.

Applications/CV/cover letters/interview/telephone calls.

Your personal career brand: Portray yourself as an expert in your field or where you want to be.

You need to communicate value

Task 2: Let's create a 30 second elevator pitch.
Where can employers access you and how can you reach employers?

Online: about.me/Linkedin/Twitter/Facebook/Google+/Youtube/Graduate portals i.e. prospects

Networking: Seminars/job fairs/colleagues

Task 3: Identify & assess my online presence.


The key is having the self-awareness to evidence these.

Task 1: Think about the above categories and write down some examples.
What is self marketing?
Promoting your career brand
Using the marketing mix and applying this approach to your career
The 4 Ps of marketing. Product, Promotion, Place, Price

What is marketing?
"The action or business of promoting and selling products or services, including market research and advertising" (oxford dictionary)
Marketing Yourself

What can I earn?
What do I want to earn?
What am I worth right now?
Strategy to get what I want to earn?

Task in your own time: Research the sector & roles you are interested in. What are the typical earnings?
Leigh Fowkes | Careers Consultant
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