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Tdf[asdvc**ad.

null
by

Al Bel

on 24 March 2015

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Transcript of Tdf[asdvc**ad.

CREATIVE
ZONE
Selligent
Key figures :
Magento in
Fr
an
ce
. Who?
T
Why they choose Magento ?
But do they have :

- Advanced marketing campaign logic ?
- The massive sending with a GRID ?
- Advanced reporting on newsletters?
- Behavioral tool?
- Easy access to the campaigns data?

Add your own content
Get this template from:

http://prezibase.com
Zoom in for details
C
o
o
o
o
L
M
G
E
O
E-commerce?
UNLOCK
YOUR
CREATIVITY
A
N
The most flexible enterprise-class eCommerce platform
More than 200,000 big merchants in the world
Very big network of merchants in France
eBay Acquired Magento For Over $180 Million in 2012
Well scalable and not expensive :
- Magento Go – $180 – $1500 per year (billed monthly) simple small business solution
- Magento Community (CE) – Free to download and use, medium-large size businesses -
FREE!
- Magento Enterprise (EE) – $14,440 per year (enterprise business solution), large size businesses

Code-level Access
SEO friendly right out of the box
Extremely modular architecture
Web Services API
AND..
Magento Connect
Magento provides the customers with a huge number of extensions that can be simply downloaded and adapted.

You can find really everything ready in this library!

Even...


OUR COMPETITORS!
+
Why?

- Selligent changes the activity sector
moving from banks and insurances to
retail BtoC companies (Last signatures : Sisley ,
Trend Corner, Rustica, Zadig et Voltaire??,etc..)
- By presenting the proper extension on free Magento Connect library Selligent can be recognized by e-commerce agencies and integration companies all over the world

- Strong argument for the sales in negotiation
that already use Magento
- Helps to keep the image of Selligent as a leader in Marketing Automation and boosts the interest to the solution
How ?
- By creating Selligent
Magento Extension


E-commerce
Selligent Magento Extension Key Figures:
1. Create and Update users simultaneously in two databases

2. Create order Agregates directly in Selligent database.
Transfer orders automatically to Selligent CI

3. Synchronize the subscriptions in real-time

4. Send Transactional Mails. - Selligent can guaranty delivrability

5. Automatically send Abandoned Cart Reminders

6. Use Selligent to manage fidelity programs

7. Use Behavioral as Customer Profiling Engine
Technical aspects for the extension:
- Selligent API

- Selligent Stored Procedures

- Selligent Campaigns

- Selligent Database
- Backoffice integration

- Extension packaging

- Extension Support

- Extension open code


Services cost :

> 20 days
Can we do it ourselves ? What can we do in France?
- We can create use cases
- We can manage SIM part
- We have the expertise in Magento
- We can do it
SCRUM Project with sprints
"Little strokes fell
great oaks"
Approximate project estimation:
- let's do the commercial gesture to our existing customers using Magento ! Let's share the cost !
- Transform the customer's tool using in Selligent logic. Optimize the process of experience transition between Selligent's customers

- Suggest Selligent's analytical approach for evaluation of customer's marketing campaigns effectiveness
Selligent Packages

Goals:
1. Reporting Package :
1. Delivrability 360 view

- includes the view on delivrability data on sliding period of time
2. Campaign product conversion report
- the conversion rates and incomes generated by each campaign and each category of product in Selligent
3. Attractiveness of links report
- which link generates more views and conversions by campaign on sliding period
4. The unsubscribing reasons report
5. Campaigns execution time report
2. Targeting package
1. Interaction Agregates
- includes all information about last and first activities of user and numers of days passed from the last activity or transaction
2. Cluster analyses

- deviding the users on 3 groups dynamically depending on their activity. Following the user evolution in time.
3. User SIM rates
4. Data quality scoring
- consolidating all rates of user in one table
1. Create and Update users simultaneously in two databases

- Batch import of users to SIM. API call

2. Create order Agregates directly in Selligent database.
Transfer orders automatically to Selligent CI

3. Synchronize the subscriptions in real-time

4. Send Transactional Mails. - Selligent can guaranty delivrability

5. Automatically send Abandoned Cart Reminders

6. Use Selligent to manage fidelity programs

7. Use Behavioral as Customer Profiling Engine
Full transcript