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GEOX CASE STUDY

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on 15 October 2014

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Transcript of GEOX CASE STUDY

GEOX CASE STUDY
Company Profile
Groundbreaking firm with vast innovations into the breath-ability of fabrics, specifically for shoes and clothing.

Key Issues
1. Focus on Innovation over Fashion

2. Reliance on Patents

3. Lack of Strong Clothing Line

4. Intense Competition

5. Potential Issues with Outsourcing
Recommendation 1: Emerging Markets
Strategy:
Limited Operations in Asia
Business Need
Strategic Partnerships
Recommendation 2:
Sportswear
Strategy:
More focus on sportswear
Stylish sportswear for casual purposes
Fashion + Tech Innovations = Competitive Advantage
Image by goodtextures: http://fav.me/d2he3r8
Implications:
Barriers to Entry
Local Firm Reactions
Cultural and Social Norms
Implications:
Counter actions by Nike and Adidas
Overcoming customer loyalty to other brands
Recommendation 3:
Sports goods
Strategy:
Golf shoes were a success
Venture into goods for popular sports
Implications:
Firmly established competitors
Requires totally new mindset and technology
Full transcript