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IAM 2013

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by

Caio Bianchi

on 12 April 2014

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Transcript of IAM 2013

SCIENTIFIC PRODUCTION IN CREATIVE ECONOMY FROM 2001 TO 2012
Caio Giusti Bianchi
ESPM - SP

George Bedinelli Rossi
ESPM - SP
Aim of the Study
Perform an analysis of the scientific production in Creative Economy using Sage, Emerald and EBSCO databases
Creative Economy
Concept created in the 1990's in Australia and later developed in the UK

Companies that have their origins in creativity and exploit intellectual property as a driver for wealth creation (BLYTHE, 2001)

Creative Industries: (PMSEIC, 2005)
Performing Arts
Writing, Publishing & Print Media
Music Composition and Production
Architecture, Visual Arts and Design
Advertising, Graphic Design and Marketing
Film, Television and Entertainment Software

Creative Economy's Relevance:
World: annual 11.5% growth (UNCTAD, 2010)
Brazil: 18% of the GDP (R$ 735 billions) (FIRJAN, 2012)
USA: 5.5 million workers, 4% of the workforce (SIWEK, 2009)

Known Official Creative Clusters:
Lisboa
Dublin
Medellín
Montréal
Eindhoven
Buenos Aires
Sampa Criativa
Methodology
Bibliometric Method (Pizzani et al, 2010; Bo

162 scientific articles analyzed

Term used: creative industr*

Databases: Sage, Emerald and EBSCO

Timeframe: 2001 to 2012
Results
Conclusion
Contributions
Organization of the scientific production about creative economy

Roadmap of main research methods/techniques and ongoing discussion about creative economy in the world

Academic guide for creative economy researchers
Thanks for your attention!!
Caio Giusti Bianchi
caio.bianchi@espm.br

George Bedinelli Rossi
george@espm.br
Full transcript