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CRM Introduction

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Christopher Duvall

on 26 April 2010

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Transcript of CRM Introduction

customers Goals People process technology challenges capture store Share Manual managed defined ? O.o optimize data too much? not enough? simple repeatable BIG

SCARY Old Entrenched Habits Die Hard Strategy Stages crm no measurement or visibility solutions feed users change in small bites don't try to boil the ocean Adoption repeatable processes
source of shared data IMportance of executive sponsorship 85% skill loss after training without reinforcement 75% of all CRM Implentations Fail managers need to stay involved if they want a crm to succeed Team Collaboration
Tested Processes leads marketing - builds awareness sales - gets customers support - keeps customers sales
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