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Mojo Books & Music
Transcript of Mojo Books & Music
Create a stronger media presence and expand public awareness
Introduce Mojo "as the book & record store with more" to new market segments
Maintain a cost effective budget
Past Advertising Plan
ages 18-25, in the College of Arts and Sciences
Cultured, down to earth singles, ages 20-29
College educated, trendy singles 18 + associated with USF community
Online Advertisements - Facebook
Google AdSense - increase the frequency of advertisements on pages of potential customers
Social Media - Twitter & Instagram presence
Flyers - generate awareness around USF campus
Expanded & opened
coffee and tea bar
Sold used books at USF Bull Market
History of Mojo
handcrafted manually brewed coffee
Coffee & Tea
Used books, CDs, DVDs, & Records
What does Mojo offer?
Cash offer or store credit (with an additional 40%) for used books, records, CDs & DVDs
Selling & Trading Program
Frequent Buyer Punch Cards
Implementing new frequent buyer card program
Flyers feat. QR codes
Instagram and Twitter
Internet & Other Social Media
Flyers & Outdoor Advertistments
Find Your Mojo!
A unique environment with a plethora of cultured goods.
Location & variety of services
Lack of "buzz"
Update logo, increase social media presence
Competition with Internet
loose leaf tea
made to order