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Fathom VIP Series: Presenting on Presenting

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Fathom Creative

on 28 June 2013

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Transcript of Fathom VIP Series: Presenting on Presenting

tell your story linear vs reality narrative groups the plot twist engage your audience draw them in Or we can create an environment organize your content thank you! let it live A PRESENTATION ON
PRESENTING WITH We all have favorite stories. Almost all of theme follow a theme. For instance,
There's a story about a plucky youngster
who goes on an adventure to learn about
himself... ...and has to deal with
his (kind of) evil dad. Then there's Perseus. Which is about a plucky youngster
who goes on an adventure to learn about himself... ...and has to deal with
his (kind of) evil dad. What about
this one? Ah yes, a story about a plucky
youngster who goes on an
adventure to learn about
himself... ...and has to deal with
his (kind of) evil dad. There are very few new stories. The first step to any good presentation
is figuring out which story you need
to tell. Before Prezi we had to
tell stories step by step. This is limiting
(and somewhat boring). But now we can tell the story we can imagine. in any way The world around us is
hardly ever simple. There are relationships like groups. Which require
insight to explain. I could say:
" One is part of Two but
not Three, though all of them
are part of Four." or... I could just
show you. But what about
explaining the
unexpected? Is that... ...even possible? Surprise!
It is now. It's amazing what
a twist of fate
can do to a story. What about real-world application? Can we show a complete turn-around from last year's figures? Yep. We can do
many things
to grab our
audience. We can... where we can show them the ropes give directions make them
feel comfortable and show them something important. We can show
our audience
a good time. and give them something to do. With other, inferior tools (*ahem* powerpoint)... this is about as creative with layout as you can get. or something linear like this. But now we have complete freedom! We can play with space or size or motion or whatever we need
to tell the story.
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