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Uncle Sam

Group Project for COM231
by

Shannon Darden

on 2 June 2017

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Transcript of Uncle Sam

We Want You
What is a
persuasive artifact?
According to the Standard Encyclopedia of Philosophy, "an artifact may be defined as an object that has been intentionally made or produced for a certain purpose. Often the word ‘artifact’ is used in a more restricted sense to refer to simple, hand-made objects which represent a particular culture" (Hilpinen & Risto, 2011).
Who is Uncle Sam?
Uncle Sam wears striped trousers and a top hat which were inspired by Seba Smith’s Comic Yankee character Major Jack Downing who was an archetype in cartoons in the 1800’s. In the Civil War era, Thomas Nast gave Uncle Sam his signature goatee and lean stature (Cull, 2003). He is always depicted wearing stars and stripes.
Where did
Uncle Sam Originate?
On September 7, 1813, the US was nicknamed Uncle Sam (Portrait: Uncle Sam, 2004)
A meat packer in Troy, NY named Samuel “Uncle Sam” Wilson (1766-1854) stamped US for United States on barrels of food being sent to soldiers (The Most Famous Poster, 2010)
The soldiers started referring to the food as "Uncle Sam's" and the name stuck (Discovery News, 2010)
"Uncle Sam" Wilson was a man of great fairness, reliability, and honesty, who was devoted to his country. These qualities are now associated with America’s Uncle Sam (The Most Famous Poster, 2010)
What Does
Uncle Sam Represent?
Nationalism as he wears the stars and stripes (Jbhatka1, 2011)
Equality as per his first appearance in Harper's Weekly (“Uncle Sam”, 2008)
Unity as Americans stood together during a time of need (“Rhetoric Analysis”, 2011)
His red, white, and blue costume shows that he is patriotic (“Rhetoric Analysis”, 2011)
Freedom
Justice
Uncle Sam ultimately resembles the United States and this creates this ethical affinity toward the concept of serving in the army.

To Meet Uncle Sam
Uncle Sam
America's Persuasive Artifact
References
Cull, Nicholas. (2003). Uncle Sam. Propaganda and Mass Persuasion: A Historical Encyclopedia, 1500 to the Present. Retrieved from http://library.gcu.edu:2048/login?qurl=http%3A%2F%2Fwww.credoreference.com/entry/abcprop/uncle_sam
Discovery News. (2010, December 22). Uncle Sam – Who Was He? [Video file]. Retrieved from http://news.discovery.com/history/videos/history-uncle-sam-who-was-he.htm
Hilpinen, Risto, "Artifact", The Stanford Encyclopedia of Philosophy (Winter 2011 Edition), Edward N. Zalta (ed.) Retrieved from http://plato.stanford.edu/entries/artifact/
Jbhatka1. (August 2011). Uncle Sam’s Campaign. Edublogs.com. Retrieved from http://jbhakta1.edublogs.org/uncle-sams-campaign/
Portrait: Uncle Sam. (2004). Wilson Quarterly, 28(4), 128. Retrieved from http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ofs&AN=504009455&site=eds-live&scope=site
RAMJR. (June 14, 2013). ...On A Lighter Note, Who Was 'Uncle Sam'?. Patriot Action Network. Retrieved from http://patriotaction.net/profiles/blogs/on-a-lighter-note-who-was-uncle-sam
Unknown. (2012). Uncle Sam. Britannica Concise Encyclopedia. Retrieved from http://library.gcu.edu:2048/login?qurl=http%3A%2F%2Fwww.credoreference.com/entry/ebconcise/uncle_sam
Unknown. (July 27, 2010). The Most Famous Poster. American Treasures of the Library of Congress. Retrieved from http://www.loc.gov/exhibits/treasures/trm015.html
Unknown. (2011). William’s English Corner – Rhetoric Analysis. Sites.Google.com. Retrieved from https://sites.google.com/site/williamsenglishcorner/rhetoric-analysis
Unknown. (2008). Uncle Sam. SonoftheSouth.net. Retrieved from http://www.sonofthesouth.net/uncle-sam/

Uncle Sam as a Persuasive Tool
Uncle Sam first appeared in Harper's Weekly on November 20, 1869 (“Uncle Sam”, 2008)
Most known for the "Uncle Sam Wants You" military recruitment posters in World Wars I & II created by James Flagg which became the most famous poster in the world (The Most Famous Poster, 2010) in an attempt to persuade men and women to join the army

Recruitment Poster
Between 1917 and 1918, over 4 million copies were printed (The Most Famous Poster, 2010) which aided in the recruitment of over 20 million troops (“Rhetoric Analysis”, 2011)
About the poster, Franklin D Roosevelt said, “I congratulate you on your resourcefulness in saving model hire. Your method suggests Yankee forebears." (The Most Famous Poster, 2010)
Ethos- The poster appealed to the patriotic side of young American to assist in the war efforts. Uncle Sam represented a character in which all American could respect and identify with.
Pathos- The stern look on the character Uncle Sam depicts the seriousness of the situation and appeals to the emotion of the situation that this war is important and everyone is needed
Pathos- The use of the word “You” and the pointing of the finger in the picture is a direct address to the audience calling upon the emotions created by a call of the nation. This helped each individual feel like they are a part of the cause personally. (“Rhetoric Analysis”, 2011)
Pathos- The color scheme of the poster was designed to catch America’s eye because there is meaning to three colors.
Logos- The occasion of this advertisement the credibility of the United States is strong and extremely persuasive especially to the young men willing to join the army, in the United States’ mission to create peace within Europe.
Logos- During a chaotic time, the poster directly tells the viewer what they should do and helped maintain the country’s stability. (“Rhetoric Analysis”, 2011)

"When the U.S. Army first started using Uncle Sam during WWI, recruitment skyrocketed and morale on the home front soared. In fact, the image formed the bedrock of all military enlisting efforts from World War I to Korea. At the height of WWII, Uncle Sam even had his own comic book. But during the Vietnam era, the icon’s overtly patriotic appeal clashed with growing public cynicism over the war, and recruiters were forced to phase him out. For a brief time, he even became a popular symbol of the anti-war movement. However, by the time the Gulf War rolled around, Uncle Sam had once again regained his place as a stirring symbol of national pride."

-From the blog of RAMJR
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