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Disney Company

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by

Ashley Schwartz

on 27 September 2012

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Transcript of Disney Company

DISNEY HISOTRY October 16, 1923: Disney is born November 18, 1929: Mickey and Mini April 2, 1940: First Disney Stock July 17, 1955: First Disneyland opens in California April 15, 1983: Disney Goes international April 18, 1994: Beauty and the Beast on Broadway October 24, 2001: Disney takes over Fox Family and Renames it ABC Family March 5, 2006: Disney takes Pixar December 31, 2009: Marvel Joins Disney Ownership/Subsidiaries Marvel The Muppet's Studios ESPN A&E ABC Hollywood pictures Mirmax Touchstone PIXAR Competitors Time Warner (Warner Brothers) Viacom 20th Century Fox The History Channel International Euro Disney Hong Kong Disneyland Disneyland Tokyo United States 44 year old women
One child
Parents are deciding factor Advertisment Television Ads
Print Ads
Direct Mail
Internet Ads
Always Growing
Runs promotions to improve sales Stay ahead of the game
Technological advances -Original Cartoons
-Animated Movies Mission To make people happy Be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Financial $40.89 billion USD Revenue 52 Week high/low
$53.59
$28.20 Current
53.17 Market Capitalization: 94.95 billion
Shares outstanding:1,794,274,732 Company 150,000 Employees CEO: Robert Iger Giving back Disney Earth World Wide Disney Conservation Fund Future Games for Iphones, Androids, and Blackberry's EXPANSION Brands/products D-signed Strengths: High brand awareness among people, popular characters, 8th most popular Global Brand, 62.497 billions in assets, increasing trends in all revenues and profits, great entertainment: ABC, Disney interaction, etc. Weaknesses:High operating cost, Frequent change in top management, 1.8 billion dollar park only has 6 attractions, poor working conditions in factories to make products, high risk with large investment, limited range of target market. Opportunities:Move into different segments, proper inventory management, market development in untapped countries, reduction in operating costs, Disney music channel, benchmarking to improve management, school of management and training, Disney online, more attractions for theme parks Threats: security threat becauseterrorism, employee retention, high competition in media, BIG competition from Six flags, Paramount parks, Sea world, and Universal studios, government policies, high demanding market, increasing salary and labor costs. Facts Mickey and Mini wedding invite
Cinderella and Prince Charming wedding invite only took one year to build Disneyland Walt Disney went to one year of H.S. Would take 68 years to sleep in each disneyworld resort room
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