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Transcript of Universal
Slowjamz album & TVC, led to series Slowjamz 2 & Summerjamz
Work on Floorfillers & Clubland led to more
Clubland TV rebrand and websites
Specific campaign showing growth
Account now approx. 2 covers per month and 1 TV ad
approx. £19k a month, £228k per year
Growth of Account
Now working on artist branding and marketing
Working with web team on online/social materials
Working with record labels directly - Clubland TV rebrand, websites, single covers
Using web credentials to target other music contacts - ITB
Cred pack to be sent to high potential contacts
Brand day - key personel in varying departments reviewing brand, perception, how they want to be perceived, objectives, opportunities
Most music industry opportunities via digital. Spotify, soundcloud, social media key for artist and music success. Sell digital strategy!
Create new key contacts within new departments and showcase new services
Ongoing Relationship management
Overdeliver. Push boundaries
Motion tracking for Electronica and live footage video for Floorfillers Warehouse
Agree lower % profit but more regular to receive overall higher yield
Find new suppliers/partners and push budgets
How we overcome the challenges
Keeping creative fresh
Ads repetitive and with tight budgets
Competing against small, specialised outfits
1 album cover per month
Approx. £3.5k pm - £42k per year