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Social Media Marketing

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Jennifer Mears

on 2 May 2013

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Transcript of Social Media Marketing

Social Media Marketing 100,000 tweets per second 177 million tweets per day 77% of top 100 companies have Twitter accounts 77% of marketers acquire customers through Facebook Defined: Social media is the interactive platforms used by individuals where they create, share and exchange information & ideas throughout their virtual communities. 80% of users prefer to connect with brands on Facebook daily active Facebook users: 618 million 3,600 photos shared on Instagram every second every second a new user signs up for Instagram 80% of users are women Pinterest hit 10 million users faster than any independent site in history 59% of Top 100 brands are on Instagram 43% of people prefer to associate with retailers & brands on Pinterest 33 million people
& 1.3 million businesses using Foursquare over 3.5 billion check-ins 30 million tips left on Foursquare 48 hours of video are uploaded every second 340,000 years of online video watched per day having video on a business website makes it 53% more likely to show up on page 1 of Google for Businesses Founded in January 2013 By April...Vine became the #1 most downloaded free app in the App Store Dove, GAP, already using Vine By The Numbers Up & Coming Platforms: Wanelo Trello Path Pheed Google+ The Top 10 Principles: What's Next? Careers in Social Media Marketing Social Media
Manager / Strategist PPC & SEO Digital Content Manager Social Media Designer Initiating & Sustaining Engagement How To... Advantages Drawbacks 1. Assume everything you write online will become public
2. Make sure to keep 'posts' brief
3. Keep posts strictly business oriented (separate from personal pages)
4. Establish a schedule for posts, keep it consistent
5. Be sure to include 'call to action' (RT, Follow, Share, Comment, Like..etc)
6. Promote yourself on all business pages so people know where to find you (use 'Chiclets' and logos)
7. Be sure to establish relationships (Comments, Follow others..etc)
8. Use keywords to drive traffic
9. Be sure to stay current on the latest events
10. Keep track of results (# of followers, keywords that bring in traffic..etc) world's largest professional networking site 200 million members
in 200 Countries More than 2.6 million companies have LinkedIn pages 1. Do Research 2. Develop a Strategy 3. Build Relationships 4. Create Connections 5. Analyze Results 1. Good Content 2. Pick a Category 3. Keyword Research 4. Don't Pay for Links 5. Use "White Hat" SEO Methods Importance of Social Media Today Integrated Marketing Communications
Different from Traditional Media Quality, Flexibility, Timeliness & Effectiveness Creating an Online Presence Importance of Word of Mouth Improves SEO Maximize Relationships Free! Target Customers Word of Mouth Success Takes Time Time Consuming Lack of Control Social Media Gurus ...a team of experts
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