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Davidson Hotels and Resorts

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Victoria Wong

on 3 April 2014

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Transcript of Davidson Hotels and Resorts

By: Baljeet Dhaliwal (0841008)
Shuman Lu (08664700)
Kathleen Lo (0826413),
Victoria Wong (0835224)
1974: Started as Davidson, Southeastern U.S. small company with middle-segment
1980's: Added business class , expanded throughout America
1990’s: Full-service, upper-scale company with near-luxury segment
1991: Changed their name to Davidson Hotel Company
2001: Changed their name to Davidson Hotels and Resorts


- 32 members as their leadership team
- President and Chief Executive Officer:
John Belden
- Advisory Council for Hilton, Starwood,
and Hyatt hotel companies.
-Worked for Davidson for 25 years

Rewards Program

- Small management company so they don’t have any reward programs of their own
- The flags under which they operate have their own rewards programs:

1. Hilton: Hilton HHonors
2. Starwood: Starwood Prefered Guest (SPG)

Starwood Hotels and Resorts
- Starwood Preferred Guest (SPG)
- Collect points in all flags

Hilton Hotels and Resorts
- Hilton HHonors

Franchising Information
- Davidson is a management group so they don’t actually franchise; instead, they take care of the hotel but it remains under the owner’s name.
- They take care of services such as:
Risk management
Human Resources
Design and construction

- Davidson Hotels & Resorts is affiliated with many brands and flags, as listed below

- Hyatt
Hyatt Regency
Hyatt Resorts

- Marriott
Marriott Hotels & Resorts
Renaissance Hotels
Courtyard Marriott

- Starwood
Westin Hotels & Resorts

- Hilton
Hilton Hotels & Resorts
Doubletree by Hilton
Hilton Garden Inn
Embassy Suites

- Carlson Rezidor

- Independent Boutique Hotels
B Ocean Fort Lauderdale (by B Hotels & Resorts)
Scottsdale Cottonwoods Resorts & Suites

- Davidson Hotels & Resorts consists of a wide variety of flags, therefore attracting two main types of clientele: business professionals and leisure travelers
Doubletree by Hilton Pittsburgh-Monroe Convention Centre (Monroeville, U.S.A.):
- 17,000 sq. ft of meeting space, 25 event venues
- 191 rooms, fitness centre, indoor pool, one f&b lounge
- One of five Doubletree Hotels owned by Davidson

B Ocean in Fort Lauderdale (Fort Lauderdale, U.S.A)
- 240 guest rooms and suites
- Features excursions: jet skiing, parasailing, tours of the Everglades
- Free Wi-Fi, signature “Blissful Bed” and Aveda bath products
- Three f & b outlets centered around seafood and organic food
- Currently one B Ocean Resort existing, owned by Davidson

Perceptual Map of Davidson Hotels and Resorts:
Leisure/Business vs. Price
Additional Information
- Complimentary Wi-Fi, signature “Sweet Dreams” bed

Full transcript