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Let's Move!

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Eleni Kouvatsos

on 8 April 2013

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Transcript of Let's Move!

Situation Analysis America’s childhood obesity rate has tripled over the past 30 years
About 33% of kids are affected by obesity
Childhood obesity is strongly linked to diabetes, heart disease and cancer
Psychological effects: low self-esteem, poor academic performance and social problems
First Lady had a conversation with Bancroft Elementary School children in D.C.
National attention
Mission: stop childhood obesity within a generation
Goal: improve the health of children in America and provide them with the opportunity of a successful future
Initiative seeks to:
Educate parents about creating healthy living environments
Better quality of food in schools
Improve access to healthy, affordable food
Promote an increase of physical activity among children

First Lady held a press conference at the White House
February 9, 2010
Presidential Memorandum
Formed the first Task Force on Childhood Obesity
70 recommendations
Goal: lower the rate of childhood obesity to 5 percent by 2030 Problem Vision Initiative Launch Publics Accomplishments Healthy, Hunger-Free Kids Act
Chefs Move to School
Coalition of three organizations
6,000 salad bars
Let’s Move! Cities Towns and Counties
Let’s Move! Community Garden Primary Publics Children and their parents
Establish healthy living habits
Working with FDA, AAP and Disney
Public service announcements Secondary Publics Schools
Health care providers
Elected officials
Media companies
Partnership for a Healthier America Maslow's Hierarchy of Needs "The physical and emotional health of an entire generation and the economic health and security of our nation is at stake.” Safety
Esteem -Michelle Obama Packard's Hidden Persuaders Emotional security
Reassurance of worth
Creative outlets "We believe every kid has the right to a healthy childhood. We can’t let this be the first generation in our history to grow up less healthy than their parents. The ingredients…better food + more activity…are clear. Let’s Move isn’t just noble, it’s a necessity. It’s not just a slogan, it’s our responsibility." Our Pledge Analysis of Online Presence www.letsmove.gov
Blog on website regularly updated
A LOT of info to take in Media Resources Photographs, fact sheets, videos available on website
Lacking FAQ
Lacking executive profiles
Michelle Obama can’t be the only person involved with carrying out plans
Who else?
Newsroom link Social Media Links available on website
Update regularly, seasonal posts Twitter Facebook YouTube Basically... How did we get here? Lifestyle changes between generations
Snacking, exercise, leisure
People consume 31% more calories than 40 years ago
But there's good news! By making just a few
lifestyle changes,
we can help our children
lead healthier lives! "This isn't the kind of problem that can
be solved overnight, but with everyone
working together, it can be solved.

So, let's move." Michelle Obama The Four Goals 1 2 3 4 Helping Parents Make Healthy Family Choices Serving Healthier Food in Schools Accessing Healthy, Affordable Food Increasing Physical Activity 1.
Helping Parents Make
Healthy Family Choices Empower Consumers
Provide Parents with a Rx for Healthier Living
Empower Change
LetsMove.gov 2.
Serving Healthier Food in Schools Reauthorize the Child Nutrition Act
Double the number of schools participating in the Healthier US School Challenge
Commitments from Major School Food Suppliers
School Nutrition Association
School Leadership 3.
Accessing Healthy, Affordable Foods Eliminate Food Deserts
Increase Farmers Markets 4.
Increasing Physical Activity President's Physical Fitness Challenge
Presidential Active Lifestyle Awards
Safe and Healthy Schools
Professional Sports Sense of power
Immortality 3 Years! Conclusions and Recommendations Questions? Celebrity Endorsements Originally... Targeted food corporations
Grocery Manufacturers Association conference
Conflict of interest
Changed focus Success!

Since 2010:
Children more active
Eating healthier
Rates of childhood obesity declining
United many in support: parents, business leaders, schools, communities Work more with local farmers
Work with health industry
More PSAs
Continue community involvement, appearances References Gunderson, G. W. (2013, Jan. 29). The national school lunch program background and development. United States Department of Agriculture. Retrieved from <http:// www.fns.usda.gov/cnd/lunch/aboutlunch/programhistory_6.htm>

Office of the First Lady (2010). First lady Michelle Obama launches Let’s Move: America’s move to raise a healthier generation of kids. White House Statements and Releases, Retrieved March 24, 2013 from <http://www.whitehouse.gov/the-press-office/first-lady-michelle-obama-launches-lets-move-americas-move-raise-a-healthier-genera>

Shen. A. (2013). How big food corporations watered down Michelle Obama’s ‘Let’s Move’ campaign. Thing Progress, Retrieved March 30, 2013 from http://thinkprogress.org /health /2013/02/28/1642911/big-food-lets-move/?mobile=nc

Smith, Ronald D. (2009). Strategic Planning for Public Relations (5th ed.). New York, NY: Routledge

Unknown (2010). Let’s Move! [Website]. Retrieved March 25, 2013 from < http://www. letsmove.gov/>

Unknown (2010). Let’s Move!. [Facebook]. Retrieved March 24, 2013 from < https://www. facebook.com/letsmove>

Unknown (2010). Let’s Move!. [Twitter]. Retrieved March 24, 2013 from <https://twitter. com/letsmove> Unknown. [letsmove]. (2010, Feb. 8). First lady introduces Let’s Move. [Video file]. Retrieved from < =PL44901FB51391C467&index=32>

Unknown [letsmove]. (2011, April 26). NBA FIT / Let's Move! PSA feat. First Lady Michelle Obama. [Video file]. Retrieved from <

Unknown. [latenight]. (2013, Feb. 22). Evolution of mom dancing (w/ Jimmy Fallon & Michelle Obama. [Video file]. Retrieved from http://www.youtube.com/watch?v=Hq- URl9F17Y

Unknown. [letsmove]. (2013, Feb. 1). Lets Move! with the Miami Heat: go-to pre-game meals. [Video file]. Retrieved from <

Unknown. [wblsfm1075]. (2011, May 3). Beyonce surprises students – Let’s Move! flash workout for New York City. [Video file]. Retrieved from <http://www.youtube/. com/watch?v=XoX9qXBP0Bs>

Unknown. [whitehouse]. (2013, March 8). On board with the first lady: Let’s Move! 3rd anniversary tour. [Video file]. Retrieved from < http://www.youtube.com/watch?v 2dFSSBUbk88&list=PL44901FB51391C467&index=3> More References
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