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Transcript of Russia
favorable for tourism and recreation,
promotion of national tourism product and
attraction of direct foreign investment
in Russia's tourist infrastructure,
which should lead to increased competitiveness of the Russian tourist market Audience 1.Policy makers
4.Organizations with similar program interests and values or with whom we partner
5.Small business owners Situation analysis Program Goals
•To launch a world-wide marketing campaign
promoting Russia as a tourism destination;
•To increase inbound tourism flows by 20%; Comments are welcome! External Environment
Demographic forces: government, locals, tourists.
Economic Forces: State financed. Global recession.
Technological Forces: Improved on-line experience.
Political Forces: The government supports tourism development in various ways Social Forces:
Social instability friendly attitude to foreign tourists •The federal target programme Domestic and Inbound Tourism Development 2011-2018
•The federal target programme Russia’s South
•Target programme for developing tourism in regions of Russia
•Investment projects for developing recreational tourism Let us INTRODUCE NEW old RUSSIA TO THE WORLD
for you to prosper Surprise the world – share the New Russia ROCK your world about Russia
‘N’ get adventure
ROLLing Promote tourism and make your contribution to the sustainable development and international relationships Happy tourist = higher profit By: