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Caron Baker : Petfood

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Caron Baker

on 12 April 2013

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Transcript of Caron Baker : Petfood

Étude documentaire sur le marché du Pet Food Néodis Schéma de Porter Concurrents Fournisseurs Fort pouvoir de négociation car peu
nombreux

24 en France

Échelle Internationale Clients Contraintes étatiques Encadrement

Réglementations, hygiène et composition

Labels Directs : Grands groupes internationaux

Indirects : Produits de substitutions Nouveaux entrants : Les MDD Clients Indirects :
Dont 4 % dépensent + 150 € 2 types clients :
Affectifs
Cartésiens
Canaux de distribution Circuit commun
Hypers et Supermarchés
Circuit Spécialisé
Cabinets de vétérinaire
Animaleries
Toiletteurs Internet Perspectives Développer la gamme BIO Aliments pour les NAC Gamme amincissante Echelle plus large Merci de votre attention!
Full transcript