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Blackberry target market
Transcript of Blackberry target market
Conclusion RIM - basic facts: Founded in 1984 by Greek Canadian businessman - Mihalis "Mike" Lazaridis
Headquarter situated in Waterloo, Ontario, Canada RIM :
marketer of wireless solutions for the worldwide mobile communications market which provides platforms and solutions for access to information Positioning Statement The Blackberry Z10 is the best cellular device to those consumers who are business professionals because it is highly efficient and easy to use. http://www.rim.com/company Target Market Customer Expectations Blackberry Strategy Segregate their personal and work identities
Their target is focused on business user and more personal use Conclusion: market share still decreasing every year
consumer behavior is changing
change their market strategy, to fit into the market- led. Business people
Emerging markets Internet capabilities
easy of use 4G
Ease of Use Perceptual Map Microsoft Segmentation Tree Segmentation Build up Blackberry Z10 Marketing Objective and Goals: Increase market share to
Year 1: 15%
Year 2: 20%
Year 3: 30% Sales (units)
Year 1: 25 millionYear
2: 15 millionYear
3: 10 million