Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Shoes Laundry Clinic

No description
by

Tan Chui Han

on 17 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Shoes Laundry Clinic

Shoes Clinic Laundry
Industry Analysis
Political Environment
- Government implemented
financial support
to SMEs
- Government provides
SPIKS
- SMEs are track to contribute
4.1%
to Malaysia's GDP

Economic Analysis

-GDP has increased to 2.1%
-Mostly employed person in Malaysia
Porter's 5 Factors
Threat of New Entrants
- means threat of new competitors post to existing competitors in the industry
- risk of threat of new entrants are
low
- barriers to entry are
low

-absence of
strong brands &customer loyalty

Bargaining power of suppliers
- no. of firms supplying the resources are
less

- bargaining power of suppliers are
high
- Reduce the risk of increasing price of supplied materials (
enter contract with suppliers
)
Industry Analysis
Social Analysis
- People are focusing on
clean and hygienic lifestyle.
-
Lack of shoes laundry
in Malaysia
- People would
not have extra times
to go and clean their shoes themselves

Technological Advance
-Shoes washing machines can
dry shoes quickly
.
-
Internet technology
Porter's 5 Factors
Bargaining power of Buyers
- power of customers is
high

-
retain the loyalty
of customers

Rivalry among existing firms
- Do
not
have
directly competitors
-
Indirectly competitors
ie. clothes laundries and shoes repair stalls
- Degree of competitive rivalry -
low
- Spend more money in promoting & advertising (
increase brand awareness)

Threat of Suppliers
-
Unique
as compared with clothes laundry
- Able to
reduce the risk
of threat of substitute.

Market Analysis
Few reasons to choose this business
- Easy for customers to make payment
- Little Capital required for buying laundry equipment
- Low labour force required
- Demand for services rising
Market Segmentation

*DEMOGRAPHIC SEGMENTATION
-Baby Boomers (12.7%), Generation X (41.3%), Generation Y (46.1%)
*GEOGRAPHIC SEGMENTATION
- Target in Setapak area
- A major town in KL
-Surrounded by college students and business men or women
- Population of Setapak reach 700, 000
- Extended to residents of Bukit Bintang area.

Market Analysis
Target Market
* Target customers:
Generation Y
- Middle income would have ability to purchase our services
* Target customers:
young adults (college students)
-Active in sport: sports shoes are essential to them
* Target customers:
who live or work around Setapak area
- Tired after the whole day of working (spend their money to clean their shoes)


Market Analysis
Customer's needs and wants
- Purchase
personal services
: laundry and dry cleaning services
-
Growth of economic & increase income
- Offer
delivery services

-
Use
natural detergent

Market Analysis
Competitor Analysis
-
Affected business future profitability
- Do
not
have
direct competitors
-Indirect competitors: JJ laundry & easy 99 station



Company description
- Professional dry cleaning “shoes”
>
within 80 minute by using high technology machine.
-Repair & Regular delivery services
-Company name called
>
Shoes clinic laundry
Partnership & Start operate
Mission statement
-To open branches in each state

-To provide exceptional service to our entire customer

-To build strong customer relationship by using reasonable price & professional service.
-To open 2nd and 3rd brunches in year 2017

-To achieve sales target as show in financial projection

-To satisfied all existing and new customer needs and wants




Goal and Objective
Promotion
Place
-PV128, Genting Klang

-Condominium
* PV10,13,15 and 16



Price
Price Penetration Method
-Low price, attract more customers
Segmented Pricing Method
1)Customer-segment pricing
2)Location-based pricing
3)Time-based pricing
Product (Service)
-Washing service
*7 steps + dry service
-Repair service
*shoe care, zips, full rubber sole, heel, half & full leather sole + heel.
-Delivery service
SWOT Analysis
Strength
Weakness
Opportunities
Threats
-The 1st shop
-High technology machine
-Using Nature Detergent
-Hardly to attract
-Less confident
-Face limit in budget
-No direct competitors
-People spend more time on leisure activities
-People enjoy the technology advance
-Inflation, purchasing power lower
-higher competition
*( oversea competitors)
Strategy

Services strategy
Save time
Mix services to satisfy customers' needs
Reduce advertisement costs
Huge demand and gap, unlimited business potential
People follows fashion, enjoy& willing to accept new services *(Eg: IOS 7)

English Vinglish
-
KIM JONG KOK,spokesperson


-
Newspaper & leaflets

-
FACEBOOK
* create a page.

Vision statement

-To enjoy the best and unexpected
services

-To save your unhealthy shoes

-You deserve better.
Full transcript