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Social Media Campaign - Tech Commons

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by

Leika Drouillard

on 1 December 2014

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Transcript of Social Media Campaign - Tech Commons



.
.
.
CONNECTED
SYSTEM BOOT
MEMORY CHECK...

AND
TECH COMMONS
To attack our problems we need to:
Help build awareness

Establish social media personality

Increase student participation with events
"Where do you hang out at

#UCF
?"
"I hang out at the Student Union a lot because all my friends are always there."
"Who do you think has the funniest
#Twitter
account?"
"Where do you go for all your
#tech
needs?"
"I love
@tacobell
! They're so funny!"
TIMELINE
Weakness
/ / Threats
Strengths
/ / Opportunities
New and updated facility.

Near high traffic areas.

Has refreshments available.
NOW: 1-way communication
NEXT: More interaction and personality
Weakness / /
Threats

Strengths / /
Opportunities

Hidden behind trees

Not a lot of signs or flyers about tech commons

Not a lot of knowledge among students/staff about tech commons
Near Student Union and library

Other options for restaurants

Other options to hang out
Reach out to Undergraduate Admissions and the Duke Energy Center touring office

Talk with teachers and faculty

Reach out to clubs and student organizations
Achieving Goals
Increasing Traffic
Reaching out to Undergraduate Admissions:
Make the tech commons a designated stop on campus tours

Convert new students to future tech commons users

Becomes a top of mind spot to hang out for students
Thank you for your time!
PHASE III:
REVAMP
SOCIAL
MEDIA
Increasing Traffic
Reaching out to faculty:
Review inventory

Find out what materials students need for classes

Provide needed material
Products for Sale
Classes at UCF
GRA
2151C
PGY
3821C
ACG
4803
PERSONALITY
Content
Facebook: Tech Commons
Relevant

Frequent

Great design
BUDGET
Show results of
classes provided

PHASE IV:




INITIATIVES
Events held at Tech Commons
Gaming Tournament

[Specific Group] Technology Integration

Scavenger Hunt: #TechCheck

Social Media Raffle
January
February
March
April
May
"Usually
@BestBuy
in Waterford. It's what I know."
Analysis of Tech Commons
OF INITIATIVES
SM Theme: Back to School
Welcome returning students & remind them that Tech Commons is there for all their technology & study needs for the new semester
Event: Amateur Gaming Night
Implementation - Promotion will start 2 weeks before though SM & fliers around the area. We would use the Wireless Lab Area to host the event. Supplies for the event could be donated though partnerships.
SM Theme: Technology is for Everyone
Push for Seminars as well as information that relates technology with different careers.
Event: Fashion PR Confidential - College Edition
Implementation - Funded by SGA and the club members [Fashion Club] would pay the fee for the professional to come host the event.
Technically No Cost for Tech Commons
SM Theme: Tech That's New for You
Information relating to new technology for students as well any new interesting developments in technology.
Event: #TechCheck SM Scavenger Hunt
Implementation - Promotion will begin two weeks before the event. Six freebies (either discounted services or products) from Tech Commons will be given out.
SM Theme: End of Semester Madness? Tech Commons is the Place to Study
Event: Social Media Raffle
Implementation: FB Like - 5 Entries. Twitter Follow - 5 Entries. FB Share - 1 Entry. Twitter Retweet - 1 Entry. Maximum 12 Entries. The Raffle would only include new traffic to SM sites.
SM Theme: Semester Wrap Up
Remind students of summer hours
Recap on all the fun of Spring of Spring Semester
Hint about future events
No Event - Semester Ends
Phase II:
Increasing Traffic
Product Class Results
Budget
Eve
Event Costs:
Gaming Tournament - $100
Fashion PR Confidential - College Edition - No Cost
#TechCheck - $90
Social Media Raffle - $75
Fee for Implementation & Labor: $2,500

Total: $2,765
Phase I: Research
Survey
Goals
Full transcript