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Social Media Campaign - Tech Commons
Transcript of Social Media Campaign - Tech Commons
To attack our problems we need to:
Help build awareness
Establish social media personality
Increase student participation with events
"Where do you hang out at
"I hang out at the Student Union a lot because all my friends are always there."
"Who do you think has the funniest
"Where do you go for all your
! They're so funny!"
/ / Threats
/ / Opportunities
New and updated facility.
Near high traffic areas.
Has refreshments available.
NOW: 1-way communication
NEXT: More interaction and personality
Weakness / /
Strengths / /
Hidden behind trees
Not a lot of signs or flyers about tech commons
Not a lot of knowledge among students/staff about tech commons
Near Student Union and library
Other options for restaurants
Other options to hang out
Reach out to Undergraduate Admissions and the Duke Energy Center touring office
Talk with teachers and faculty
Reach out to clubs and student organizations
Reaching out to Undergraduate Admissions:
Make the tech commons a designated stop on campus tours
Convert new students to future tech commons users
Becomes a top of mind spot to hang out for students
Thank you for your time!
Reaching out to faculty:
Find out what materials students need for classes
Provide needed material
Products for Sale
Classes at UCF
Facebook: Tech Commons
Show results of
Events held at Tech Commons
[Specific Group] Technology Integration
Scavenger Hunt: #TechCheck
Social Media Raffle
in Waterford. It's what I know."
Analysis of Tech Commons
SM Theme: Back to School
Welcome returning students & remind them that Tech Commons is there for all their technology & study needs for the new semester
Event: Amateur Gaming Night
Implementation - Promotion will start 2 weeks before though SM & fliers around the area. We would use the Wireless Lab Area to host the event. Supplies for the event could be donated though partnerships.
SM Theme: Technology is for Everyone
Push for Seminars as well as information that relates technology with different careers.
Event: Fashion PR Confidential - College Edition
Implementation - Funded by SGA and the club members [Fashion Club] would pay the fee for the professional to come host the event.
Technically No Cost for Tech Commons
SM Theme: Tech That's New for You
Information relating to new technology for students as well any new interesting developments in technology.
Event: #TechCheck SM Scavenger Hunt
Implementation - Promotion will begin two weeks before the event. Six freebies (either discounted services or products) from Tech Commons will be given out.
SM Theme: End of Semester Madness? Tech Commons is the Place to Study
Event: Social Media Raffle
Implementation: FB Like - 5 Entries. Twitter Follow - 5 Entries. FB Share - 1 Entry. Twitter Retweet - 1 Entry. Maximum 12 Entries. The Raffle would only include new traffic to SM sites.
SM Theme: Semester Wrap Up
Remind students of summer hours
Recap on all the fun of Spring of Spring Semester
Hint about future events
No Event - Semester Ends
Product Class Results
Gaming Tournament - $100
Fashion PR Confidential - College Edition - No Cost
#TechCheck - $90
Social Media Raffle - $75
Fee for Implementation & Labor: $2,500
Phase I: Research