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Coca-Cola Is Everything: SCM, CRM, ERP, Social Media, You NA

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Bryan Tham

on 12 October 2013

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Transcript of Coca-Cola Is Everything: SCM, CRM, ERP, Social Media, You NA

Missions
To refresh the world.
To inspire moments of optimism and happiness.
To create value and make a difference.

Visions
People: Be a great place for people to work where can inspire people to become the best as they can be.
Portfolio: Provide quality beverage that can satisfy people’s needs and desires.
Planet: Helping to build and support sustainable communities.
Profit: Maximize long term return to shareholders but also attentive about the responsibilities in serving people.
Productivity: Be an effectiveness and efficiency organization.

Goals
Make, sell, and provide the products that better than anyone else.
Build personal and trusting relationships between business and customers.
Be the leader in the beverage industry.
Provides long-term rewards and recognition to employees.
Build long-term value to customers.
Generate long-term return to shareowners.

Porter Five Forces Analysis :
The Threat of New Entrants
The Intensity of Competitive Rivalry
The Threat of Substitute Products
The Bargaining Power of Customers
The Bargaining Power of Suppliers

According to the research 2013, Coca-Cola as world’s top 10 “Most Valuable” beverage brandsCoke has the world’s largest beverage distribution system.
Market share of approximately 17% in the U.S. in 2009.

Distribution Problems
Not available in rural place area to inefficient distribution system
Technology use: create a viable "value chain" model to create relationship of distribution management

Fake Bottling in Pakistan
Technology use: Coco-cola should made formation of Pakistani website

Health Issues
Problems associated with consumers' health, particularly obesity.
Technology use: Coca-cola company has launched its first global awareness campaign through new television advertising campaign the U.S..

Question 1:
Why Is Standardization So Important In Supply Chain Management? Coke Is Developing Its Own Set Of Software Services For Bottlers To Use. Do You Think Coke Charges The Bottlers For These Software Services? Why Or Why Not?





Standardization is the process of building and implementing technical standards.

Standardization is very important in supply chain management, because:
Process of supply chain management will be more efficiently streamlined.
Saving money by reducing expenses associated with supply chain activities.

Why Is Standardization So Important In Supply Chain Management?
Use SAP Software to enhance:

Question 2
How is “My coke Rewards” an example of a switching cost ? How can a switching cost not have a monetary penalty associated with it?

What is switching cost?
Cost that make customer reluctant to switch to another product or service supplier

What is “ My Coke rewards”?
One of the marketing program to maintain Customer loyalty to Coca-Cola company. The program was launched in 2006.

How is “My coke Rewards” an example of a switching cost ?

By use a high cost to do a reward system way to attract customers to use or buy products.
Coca-cola company created the "My Coke Rewards" as an alternative to convert customers from buying competitors' products to buy their products.

How can a switching cost not have a monetary penalty associated with it?

Because coca-cola company just developed a new alternative to increase the number of new customers and retain existing customers.

Question 3
What sort of business intelligence could coke gather from its My Coke Rewards Web Site?
How could it use this information for customer relationship management actitivies?
Question 3
What sort of business intelligence could coke gather from its My Coke Rewards Web Site?
How could it use this information for customer relationship management actitivies?
What sort of business intelligence could coke gather from its My Coke Rewards Web Site?

Using point system

How could it use this information for customer relationship management actitivies?

Rewards
Sweepstakes
Instant win
Question 4
Visit Coca-Cola’s Facebook page. Can you buy Coke products there? What social media tools are present that allow you to communicate with Coca-Cola?

Can you buy Coke products there?
Eg.
Eg.
What social media tools are present that allow you to communicate with Coca-Cola?
Facebook
Foursquare
Tweeter
Instagram
Google+
Pinterest
Linkedin
Social media is a collection of Web-based and mobile technologies that create true interactivity among users, most usually allowing users to be both creators and consumers of content.

A few of its dimensions include:
Social networking
Social shopping
Social playing
Social “saving the world”
Social locationing.
Social Networking
Social Locationing
Question 5
Now, visit Pepsi’s Facebook page. Compare and contrast it to Coca-Cola’s Facebook page. Which has more eye appeal? Which seems to have more activity? Why do you think this is true?
Compare & Contrast
Which has more eye appeal?
Which seems to have more activity?
Why do you think this is true?
Coke does not charges the bottlers for these software services, because:
Most of the Coke’s bottlers are owned by the Coca-Cola Comapany. Eg, Coca-Cola Enterprises.
Bottlers are just purchase the operations of bottling.
The software services are to assist Coca-Cola Company drives transformation to expand Coke’s business and better coordinate with management.

Coke Is Developing Its Own Set Of Software Services For Bottlers To Use. Do You Think Coke Charges The Bottlers For These Software Services? Why Or Why Not?
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