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Newad Mobile / Social Research
Jerrid Grimmon 8 April 2011
Transcript of Newad Mobile / Social Research
Web Survey (92% of A 18-49 are now online)
Compare 18+ and Y&A segment
Weighted by age, gender and region Personal Video Recorders
Canadian Adults 25%
Y&A = 37% 18-34 years old Young & Affluent Smartphone Penetration
24% of adults 18+
59% of the Y&A PVR Ownership Digital Pads
1 in 15 18+
10% plan to buy
1 in 6 Y&A
22% plan to buy *Base: Those that have Smartphones In the past month...
52% of Adults 18+ have downloaded an app
74% of the Y&A