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Newad Mobile / Social Research

Newad completes research on smartphone penetration, PVR use, social media, purchase intent and media habits in January 2011.
by

Jerrid Grimm

on 8 April 2011

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Transcript of Newad Mobile / Social Research

PI 48k Go out to restaurants, Bars and Nightclubs The New Research Jan 3 - Jan 17
2,943 participants
Web Survey (92% of A 18-49 are now online)

Compare 18+ and Y&A segment
Weighted by age, gender and region Personal Video Recorders
Canadian Adults 25%
Y&A = 37% 18-34 years old Young & Affluent Smartphone Penetration
24% of adults 18+
59% of the Y&A PVR Ownership Digital Pads

1 in 15 18+
10% plan to buy

1 in 6 Y&A
22% plan to buy *Base: Those that have Smartphones In the past month...

52% of Adults 18+ have downloaded an app

74% of the Y&A
Full transcript