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Video Game Classification

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Zane Kadakovska

on 27 March 2015

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Transcript of Video Game Classification

Age ratings provide guidance
to consumers (particularly parents)
help them decide whether
or not to buy
a particular product.
37 % of the population aged between
16 and 49 describe themselves as
‘active gamers’
Games had to be classified only if it contained
gross violence or sexual activity

From 2003-
age rated under the voluntary
Pan-European Game Information (PEGI) system
Video Game

Zane Kadakovska
Katie McBride
Natalie Johnston

What is Pegi?
The Pan European Game Information age rating system was established to help European parents make educated decisions on purchasing video games.It was launched in Spring 2003 and replaced various age rating systems with a single system.
PEGI is created and owned by ISFE and was established in 1998 to represent the interests of the interactive software sector with reagrd to the EU and international institutions.
The Byron report
concerns over potentially inappropriate material in video games
make the digital world safer
having a national strategy for child internet safety
help parents restrict children's access to games which are not suitable for their age
"Video games can be a great educational resource that can also fuel children's creativity"
/Tanya Byron/
Video Standards
standards body for the video and video games industries
Code of Practice
the UK regulator for the age rating of video games
administrator of the PEGI system
Games Rating Authority
Rating system since 2012
Mandatory and enforceable under the law
"Today's simplification of the ratings system benefits both industry and consumers and will help ensure that the millions of games sold in the UK each year are being played by the audiences they were intended for"
Culture minister
Ed Vaizey
Owners & Administrators
Their job consists of checking games against PEGI criteria,training,archiving PEGI games & issuing PEGI licenses.
What are ratings?
The age ratings that appear on games, DVDs, films and videos are a system of ensuring that the content being made available for the public is clearly labeled by age according to the content they contain.

BBC News, (2012). UK enforces video game ratings. [online] Available at: http://www.bbc.co.uk/news/technology-19042908 [Accessed 11 Mar. 2015].
Bbfc.co.uk, (2015). Video games | British Board of Film Classification. [online] Available at: http://www.bbfc.co.uk/industry-services/video-games [Accessed 11 Mar. 2015].
Gamepolitics.com, (2015). VSC Clarifies New PEGI Ratings Guidelines, Penalties for UK | GamePolitics. [online] Available at: http://www.gamepolitics.com/2012/05/16/vsc-clarifies-new-pegi-ratings-guidelines-penalties-uk#.VPnMXPmsWSo [Accessed 11 Mar. 2015].
Gov.uk, (2012). New rules on video game classification - News stories - GOV.UK. [online] Available at: https://www.gov.uk/government/news/new-rules-on-video-game-classification [Accessed 11 Mar. 2015].
Isfe.eu, (2015). PEGI in the UK | Interactive Software Federation of Europe. [online] Available at: http://www.isfe.eu/about-isfe/news/pegi-uk [Accessed 11 Mar. 2015].
Sweney, M. (2012). PEGI video game ratings become law. [online] the Guardian. Available at: http://www.theguardian.com/technology/2012/jul/30/pegi-video-game-ratings-law [Accessed 11 Mar. 2015].

The PEGI labels appear on front and back of the packaging indicating one of the following age levels: 3, 7, 12, 16 and 18.
They provide a reliable indication of the suitability of the game content in terms of protection of children and young people.

What do the labels mean?
Descriptors shown on the back of the packaging indicate the main reasons
a game has received a particular age rating.
How does the rating process work?

Before release publishers complete an online assessment & declaration form:

Consider the presence of violence,sex & other sensitive visual

PEGI assign a provisional age rating along with content distributors & specify why it has been assigned the rating.

The PEGI administrator must examine the game and ensure it adheres to the PEGI criteria.

Publisher licensed with use of the age rating label.
What Is The PEGI Code?
PEGI is built on a code of conduct which publishers are contractually committed to follow.

This consists of ; age labeling,
promotion,advertising & are committed to provide the public with information.

In order to do so various boards & committees have been established to achieve these aims.
PEGI OK label
PEGI OK means that the game can be safely played by players of all ages.
Games rated so far
3+ - 4899
7+ - 1031
12+ - 2329
16+ - 1165
18+ - 423

Total - 9847
How effective is the game rating system?
It is illegal to "supply" a game for "reward" to an individual who is under the stated age rating. It is not illegal for a parent or third party to purchase a game for a child who is under the stated age.
depends on what you expect them to achieve."
- (Andy Robertson, 2015)
"PEGI gives you, as a parent, the information to make a choice to allow your child to play these games."

PEGI ratings are based on the age suitability of a game, not the level of difficulty or skills required.
Boards & Committees
PEGI Management Board
PEGI Council
PEGI Experts Group
Legal Committee

1.What are age ratings?
2. BBFC classification system
3. The Byron Review
4. Video Standards Council
5. The new ratings system
6. What is PEGI?
7. Owners and Administrators
8. The PEGI Code
9. Boards and Committees
10. Rating process
11. PEGI labels and descriptors
12.What are ratings?
13. What to the labels mean?
14.PEGI OK label
15.PEGI statistics
16. How effective is the game rating system

Games rated so far:
Everybody Plays. (2012, July 30). The problems with PEGI. Retrieved March 10, 2015, from Everybody Plays: http://www.everybodyplays.co.uk/feature/360/The-problems-with-PEGI/1064/p2
Martin, L. (2012, July 30). PEGI classification becomes sole rating for games in UK. DigitalSpy .
Robertson, A. (2015, January 15). How The UK Video Game Age Rating System Works (or Doesn't). Retrieved March 10, 2015, from Kotaku: http://www.kotaku.co.uk/2015/01/13/uk-video-game-age-rating-system-works-doesnt
The Guardian. (n.d.). Inside Pegi and why Saints Row IV won't be banned in Britain. Retrieved March 10, 2015, from The Guardian : http://www.theguardian.com/technology/gamesblog/2013/jun/26/pegi-age-ratings-saints-row-4
Whitehead, D. (2011, April 4). Is PEGI too tough? Retrieved March 10, 2015, from Eurogamer.net: http://www.eurogamer.net/articles/2011-04-14-is-pegi-too-tough-article
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