Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of AdWords Dynamic Remarketing

AdWords Remarketing campaigns from tagging to banners
by

Sue Cook

on 29 March 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of AdWords Dynamic Remarketing

HomePage Category Page Product Page Cart Page Confirmation Page pagetype=home pagetype=category
pcat pagetype=product
pname
prodid
pcat
value pagetype=cart
pname
prodid
pcat
value pagetype=purchase
pname
prodid
pcat
value conversion tracking Display Ad Builder Chrome extensions URL-matching List Building auto-optimize layout Dynamic Contextual Campaign Settings Product Feed Tagging Campaign setup Dynamic Ads
aka Google Programmable Ads id vs. item_group_id vs. c:drid
Tracking: valuetrack {ifpla}{ifdyn} vs. c:drlp vs. DDAB CO signals
Slicing & dicing vs. CO Recommendation Engine signals:
- Viewed products
- Viewed categories
- Similarly viewed products
- Popular products
- Placement products
- Placement terms
- Referral terms
- Best performing products International expansion
Other verticals (Hotels, flights, generic with trix) -mr-0Bs69prS9UqJm2AR_ErBac/edit - Use Remarketing List for Search Ads to convince to tag
- Be prepared to face advertisers reluctant to let Google track what's happening on their site
- When tagging think about everything you're going to need: AWCT, custom parameters, Purchased items
- If they are using another remarketing vendor, start with dynamic text. Propose a head-to-head
- Do not give too many choices, set-up the campaign yourself
- Use Display Ad Builder to mock a dynamic ad for them if they already have a Merchant Center account https://preso.corp.google.com/slideDetails?type=slideDetails&documentId=227730266276132094 Competition volume vs performance
List splitting with GTM
Metrics: view-through vs. last click
Similar users Best Practices for CSEs https://docs.google.com/a/google.com/document/d/1HqkLFr9CcNRS5bHwL
Full transcript