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Transcript of Resume
March 2011 -
Bachelor of Science in Management
Minor in Human Resources Management
Founding Member of student chapter of SHRM (Society of Human Resource Management)
President of the IU-SPEA Human Resource Association
9795 Champagne Bliss Avenue
Las Vegas, Nevada 89149
March 2012 -
Indiana University-Bloomington Class of 2007
Manage a five person digital marketing team to execute vibrant digital marketing campaigns and maintain and enhance digital marketing tools.
Responsible for staying on top of trends and looking for innovative ways to enhance the digital marketing experience.
Optimize digital channels using website analytics, SEO, SMO, paid search.
Partner with the IT department and outside vendors to develop and implement digital marketing projects, including push, location-based and SMS notifications, mobile booking engines, offers and events, virtual host system, and augmented reality. Manage projects to ensure key milestones are met and ongoing maintenance is effective.
Guarantee that creative and brand standards are maintained across all digital marketing channels.
Executed direct mail and email campaigns using its unique brand positioning to acquire and retain customers for a new $4.0B casino resort on the Las Vegas Strip.
Managed a $5M National Casino Marketing budget including customer travel and entertainment, special events, gifts, and tournaments.
Booked and yielded Casino Marketing customer events to optimize profitability.
Collaborated with seven casino properties to generate monthly promotional event calendars and created direct mail programs to acquire and retain customers.
Executed monthly direct mail campaigns from start to finish, including building matrices, performing data extraction/manipulation, verifying data quality, and proofing final mail pieces.
Partnered with the IT department to create and implement a list pull tool and matrix management system that automated customer management system setup and reduced errors.
Managed a monthly print and production budget of $230k.
Worked with advertising agencies, print vendors, and casino properties to ensure brand integrity.
Planned and executed Special Events for corporate and properties.
Maintained monthly and annual budgets for events and promotions.
Researched new products/vendors and negotiated optimal pricing.
Collaborated with properties to brainstorm ideas for event themes, décor, and menus while maintaining budgets.
L’Auberge Lake Charles - Human Resources
• Revised the interview process for the Ladies and Gents of L’Auberge, a program where models are hired as cocktail servers, promotional and special event staff
• Assisted with creating and proofreading a monthly in-house magazine.
L’Auberge Lake Charles - Marketing
• Planned and executed Special Events and Promotions.
• Created pro formas, regulatory submissions, operational sheets, and post formas.
Led a $3.5M project to launch ten new websites, a content management system (CMS) and seven mobile apps and websites in less than a year.
The new websites allowed for online hotel, dining, spa and golf reservations. Guests could use their loyalty account to obtain better hotel rates. Adding the booking engines significantly increased revenue generation while mitigating the number of calls to the call center.
Prior to the CMS, all content additions and edits were completed by an agency; this was both costly and not timely. The CMS dramatically improved digital marketing capabilities by allowing team members to easily make content adjustments on the websites.
Q2 2012 recipient of the Excellence award
Proficient in :
Microsoft Office Suite
Salesforce.com Chatter and Communities
SilverStripe (Content Management System)
SAS Software-SDM and CI Studios
Campaign Management Tools
LMS / ResNet by Agilysys
ACSC by Bally Technologies
Patron by IGT
Working knowledge of:
Digital Marketing Manager
Results-oriented digital marketer focused on developing, executing, and optimizing sound omni-channel strategies.
Variety of capabilities combined to provide true modern technical marketer skill set.
Track record of continuous promotion recognizes ongoing improvement and desire for professional growth.
Experience in highly competitive entertainment vertical requires critical thinking and ability to execute aggressively.
Executive Development Program Specialist
Special Events & Project Specialist
December 2010 -
January 2009 -
May 2008 -
August 2007 -
Digital Marketing Specialist
National Casino Marketing Manager
Sr. Database Marketing Specialist