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Development from the Donor's Perspective

Why the way fundraisers think and talk can be a disconnect with your donors. Here are strategies for avoiding these mistakes.
by

GoalBusters Consulting

on 2 May 2016

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Transcript of Development from the Donor's Perspective

Development from
the Donor's
Perspective

Why do donors want to give?
What are we doing that makes it hard for donors to give?
What can we do to make things better?
Why does someone decide to contribute?
Donor Disconnects
What's "lapsed"?
Wrong "appeal"
What's "major"?
Who's "major"?
"I'm a supporter."
"I gave to YOU."
"I give a lot."
"I'll act how I'm treated."
Presented by
Alice Ferris, CFRE, ACFRE
James Anderson, CFRE

Connection
Grateful recipient
Friend asked
Companionship
and...
The right thing to do
How do I give?
"But I like getting the perks."
Missing Stewardship
"You never call."
Love
Strategy:
Not lapsed unless ask to be removed.
Strategy:
Tear down silos. Think donor experience.
Strategy:
Reward longevity, cumulative giving
Strategy:
Create tiers of recognition. Express genuine gratitude.
(Changing the Rules)
Strategy:
Cultivate philanthropy beyond transaction
Transaction Philanthropy
Strategy:
Schedule two appointments today.
@AliceFerris @GoalBustersJim
GoalBusters
blog.goalbusters.com
alice.ferris@goalbusters.net
jim.anderson@goalbusters.net
goalbusters.net
GoalBusters
Free
Fundraising Resources
Thank you!
@aliceferris
@goalbustersjim
@goalbusters
See results
Trust the organization
Appropriate and timely thanks
Like you
Full transcript