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Development from the Donor's Perspective
Transcript of Development from the Donor's Perspective
Why do donors want to give?
What are we doing that makes it hard for donors to give?
What can we do to make things better?
Why does someone decide to contribute?
"I'm a supporter."
"I gave to YOU."
"I give a lot."
"I'll act how I'm treated."
Alice Ferris, CFRE, ACFRE
James Anderson, CFRE
The right thing to do
How do I give?
"But I like getting the perks."
"You never call."
Not lapsed unless ask to be removed.
Tear down silos. Think donor experience.
Reward longevity, cumulative giving
Create tiers of recognition. Express genuine gratitude.
(Changing the Rules)
Cultivate philanthropy beyond transaction
Schedule two appointments today.
Trust the organization
Appropriate and timely thanks