Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

Alexandra Carey

on 6 January 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Amazon

Think Holistically
Amazon Prime
Amazon Agenda
History of Amazon
Market Positioning
Target Market:
All internet users, male and female, especially ages 30 to 49

Innovating and Differentiating
What is the difference between these two books?
Amazon Subsidiaries
Amazon Globally
Growth of Amazon
One-Day Delivery


Amazon Echo
Ranked #14 on Millward Brown's Most Valuable Global Brands list
Brand Value $62.2B in 2015
"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
"Your brand is formed primarily not by what your company says about itself, but what the company does."
Market Positioning
Vision and Purpose
Brand Value

Potential Issues
Unprecedented idea

Delivery to any location

"Bring to me"

Unmatched by competitors
Innovating and Differentiating


Amazon Echo
Employee Complaints
Brand Confusion
Customer-Oriented Service
Website is personalized to individual
No budgets
Looks at whole supply chain, even outside internal facilities
Monitors key problem points - delays, out-of-stock items
Customer Service
Thank You!
PC Bookstore: $184.40
Amazon: $159.29

Keeping Up with Trends
Cloud based service
Full transcript