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New Product Offering

Defining the Market Need Identifying New Product Offering Strengths of the product

Josey Borman

on 4 February 2011

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Transcript of New Product Offering

The New Pearson Offering of... Foreign Language What is the market need? the college prep student... a foreign language offering in popular languages
at least two years/credits in same language
required for most competitive colleges & universities Why? 1. addresses specific market need
2. meets state and national standards, including the American Council of the Teaching of Foreign Languages (ACTFL)
3. accredited by the Northwest Association of Accredited Schools (NAAS) made specifically for kids addresses multiple modalities and learning styles includes middle grades
offering for investment
in NN Bridge Key Atributes of
relative advantage
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