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Mobile Technology: The Paradigm Shift for Transportation

How Mobile Technologies are impacting transportation.

Elaina Farnworth

on 24 October 2014

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Transcript of Mobile Technology: The Paradigm Shift for Transportation

How are Mobile Technologies impacting the future of transportation? Mobile Technology: The Paradigm Shift photo (cc) Malte Sörensen @ flickr The rise of smartphones and tablets presents both opportunities and challenges to business leaders and executives. We now have the capability of using mobile technology to: Mobile Technology: Impact on the future and transportation. How will Mobile Technology impact the future and the future of transportation? Mobile Technology: The Paradigm Shift Elaina Farnsworth, CEO Linda Daichendt,
Executive Director Current Usage of Mobile Manage transportation and logistics. Enable security and public safety systems. Increase customer satisfaction through aggregation of data Manage transit variations. Manage physical assets. Where is mobile technology going in the next 10 to 30 years? Projections for the future What are the requirements? Recommendations for the future. www.mobilecomply.com www.gomobilemichigan.com MCommerce Future of Mobile in Vancouver Increase consumer convenience thru mobile commerce and social media Impact on the future of traffic management, traveler information, crowd sourcing, etc.
Use in non-vehicle travels
Future role of social media in traffic application Requirements for institutional growth (governance, legislative, policy, etc.)
Requirements for marketing, outreach and training
Challenges and issues Mobile
Ecosystem There are 100 – 200 million M2M connections today; expected to grow to 1 billion within 5 years; 60 billion connected M2M devices by 2020.

The number of people using their mobile devices as the only way to access the Internet is expected to increase 56-fold from 14 million in 2010 to 788 million by the end of 2015. The Future of Mobile Mobile Technology in Michigan 2012 By 2014, cars will be among the top 3 fastest-growing segments for connected devices and internet content, according to Intel.     
According to Cisco, over the next 5 years, mobile device subscriptions are expected to hit 7.1 billion.
By 2020, Morgan Stanley predicts that mobile devices (smartphones, tablets, car electronics, etc.) could easily top 10 billion units. By comparison, the personal computer boom of the 1990's only sold hundreds of millions of units. The global perspective. Putting mobile in perspective. Mobile Technology in Michigan 2012 To comprehend the far-reaching impact of mobile technology; there are currently:
5.3 Billion mobile subscribers
Vs. 1.2 Billion PC users,
Vs. 1.1 Billion landline phones,
Vs. 1 Billion automobiles registered and in use,
Vs. 1.6 Billion TVs,
Vs. 3.9 Billion radios Mobile as the primary consumer device. There are 7 Billion people in the world, and 75% of them have an active mobile subscription.

6% of people on the planet - 225 million people - have 3 or more active mobile subscriptions.

In 2010 the value of the global mobile / wireless industry reached $1.18 Trillion dollars, a growth rate of 9% over the previous year (and far faster than the world economy and every other giant industry). Of note: only 3 other industries in the history of the world have ever reached a Trillion in annual revenue (automobiles, food and defense). Mobile in Vancouver buses
utility fare adjustments
fare payments
rerouting event control
crowd control
evacuation multimodal
situational awareness payment options
crowd rating
real-time updates buildings
equipment efarnsworth@mobilecomply.com linda@gomobilemichigan.org Develop a Mobile Strategy
Identify High Opportunity Targets
Determine Feasibility and Scope
Train adequately
Implement Pilot or Baseline Program
Market effectively
Assess Impact and Changes needed
Obtain feedback and improve Glen Konopaskie,
Board of Directors Glen Konopaskie,
Board of Directors glen@futurehelpdesigns.com Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline.[1] The difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees.
Apple Consultants Network  ||  DiSciTech 2012 Award  ||  Mobile Technology Assoc. of MI Board of Directors
Glen Konopaskie, President
Future Help Designs, 91 N Saginaw Street, Suite 105, Pontiac MI 48342
(Cell) 248 420-7169  |  (Main Office) 248 236-1495  |  FutureHelpDesigns.com Taking a Different Approach to the Problem http://ask.metafilter.com/219720/crowd-how-do-I-crowdsource-an-app-please

“ while I can imagine this datas' tremendous potential, the data format remains stuck in the old millennium. Leadership, too. I can convince both to make small steps in the right direction, but I'm looking for quick, cheap wins because budget is scarce and I'm not winning any battles via old funding routes”

“I had vast, outrageous success, partnering with two crowdsourcing companies to develop data visualizations (which were a big hit on social media), and a short video. Both of these organizations took us in under their 'non-profit'/pro-bono policy, which cut our cost in at least half.” Combining Crowd Sourcing Data with other components for new solutions Ushahidi is an open-source software platform that plots a set of particular incidents, submitted by people via cell phone text messages, onto an online map. Initially developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. Since then it has also been used in disaster relief in Pakistan.
Taking this idea, a disaster system for mobile phones could also be used to quickly show impassible roads, and critical sites based on feedback counts or rating systems to emergency response teams and first responders. Use other built in smartphone components like gyro’s and GPS specific to transportation give to other sets of data. An app on a smartphone that takes advantage of the gyro that when placed on the seat will detected and geo-locate street potholes to aid with city services. Using GPS with speed calculations between location posts in mapping app’s coordinate user speeds within an area to broadcast traffic conditions (slow or stopped traffic) to others for that specific section of roadway and can automatically re-route a user around traffic backups and accident scenes.
Once these systems are built, maintaining the influx of data for constituents is very minimal, but can result in lost costs of fixing potholes, better or even safer traffic flows, plus provide important data to mine for up coming road projects or projections. Crowdsourcing can help you harness the crowd to:
- increase awareness (upcoming projects, bottlenecks)
- used to share and aggregate information to help solve problems (locate pot holes, gaps in public transportation, gaps in data) - and more Want to learn more about crowd sourcing? http://www.crowdsourcing.org/document/crowdsourcing-geodata-for-public-transport-information/8235 http://www.crowdsourcing.org/search?q=public+transportation&c=0 Eastern, emerging, and 3rd world counties in some cases have taken the lead since they skipped landlines and went directly to a country wide cellular network, which is why there are many examples from countries you might not expect. Japan India Pakistan Kenya

Crowdsourcing has been successfully implemented in a number of projects in the U.S. One example is the iPhone application that allows users of the Port Authority of Allegheny County to track bus locations and occupancy levels. It also allows users to report frustrations.
Crowdsourcing has also been successful for the downtown revitalization of Bristol, CT. Crowdsourcing was used via the internet to identify improvements to the downtown area such as mixed-use developments and transit stations
Scource: http://mobility.tamu.edu/mip/strategies_pdfs/public_engagement/executive-summary/crowdsourcing-1-pg.pdf All for a minimal investment, but a solid foundation is mandatory to properly define the data requirements. Elaina Farnsworth Linda Daichendt Glen Konopaskie
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