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The Future of Digital IS Print
Transcript of The Future of Digital IS Print
Feels like an interface...
Digital Imaging Association
The Future of Digital
December 4, 2014
Web 0.0 =
Web 0.5 =
Web 1.0 =
Web 1.5 =
A Trip Back in Time
Stop trying to replicate the experience.
Tell your clients when:
They're going the wrong way.
Don't reinvent the medium.
George Schwitzer, CBS Marketing Group President
TV Glasses, 1963
Print is fine the way it is.
We don't need video, audio, interactivity in our print products.
Get out your
Subject: Send me a 2013 Culture Book
Andrew Davis recommended that I request a copy of your 2013 Culture Book.
He said it was free. Can you send me a copy at the address below:
<INSERT YOUR ADDRESS>
Thanks so much,
<INSERT YOUR NAME HERE>
By October 100,000 Followers
17 new webpages published / sec.
17 34 51 68 85
Don't contribute to information overload.
Projected Revenue Over Time
Revenue Source: $.05 for each time someone claims "Print is Dead"
# Of Times Claim Heard
Cost/Cust = $7.50
Avg. Order = $65.00
Total ROI = $1.3MM
Change the way we sell print.
Re-interpret the role of print.
700 New Posts a Minute
71.5 MM Websites in the US
400 MM People Reading
2.5 B pages/mon
NO ONE'S PUBLISHED
The only thing that differentiates you in a digital world is a print product.
Chasing the social stream.
Just because there is more information available
doesn't mean one can consume more.
Quality over Quantity
1B Photos (April 2012)
$14 B by 2015
FROM DIGITAL TO PRINT
Fit into the information one WANTS to consume!
We DON'T LIVE in a
It's time to invert your thinking.
FAIL FAST - PROVE -
BUILD AUDIENCE - GROW REACH
ELEVATE TO PRINT
LONGER-FORM - DEEPER CONTENT
EXTEND BRAND - ENGAGE CONSUMERS
THE WAY WE'VE
THOUGHT FOR DECADES
The way we
To a VIRTUAL world.
Start acting that way!
"I didn't say you were ugly. I said your girlfriend was better looking than you, and standing next to her, you look ugly."
@#$% My Dad Says...
BY NOVEMBER 2009
WARNER BROS. DEAL
New York Times
Julie and Julia
Stuff White People Like
Infinite number of combinations to elevate digital content to print.
The future of
Do you consume ALL your client's digital content?
Pick one client.
Consume their digital content.
Pitch a high-quality elevated print product.
MY INTEREST IN
Print delivers sales results for 4 weeks longer than digital.
40MM Photos a Day