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Turning data into information and decision

Hudson Squre Project - Turning data into information and decision

Felice Cheung

on 22 April 2010

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Transcript of Turning data into information and decision

What is Data? Hard Data Soft Data past present future Demographic Firmographic Psychrographic Age Industry Education Occupation Ethicity Travel time to work Sex Race Arriving time Transportation means leaving time Earning in past 12 months class of workers total workers in household household income company size Industry Employment total Sales Volume NAICS Code lifestyle traits altitudes Data
Criteria Data Collection
Methodology Secondary
datasources Neighborhood Tour Survey Capital IQ US Census Claritas Observation Business
Ethography Softer skill could give you the heartbeat of the neighborhood!
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