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Persuasive Techniques

Persuasive techniques and examples

Heather Ferry

on 15 February 2011

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Transcript of Persuasive Techniques

Persuasive Technique Examples Mrs. Ferry and Mrs.Robb Dramatic or Emotional Definition: To make readers
feel emotion about something. Emotive Words: Words that arouse emotion Impact To impact the reader with
words or pictures. They could be
impacted in a "positive or negative" way. Emotive Pictures Pictures that arouse emotion Forceful Phrases Using words like 'I urge' or
'I demand' for emphasis. (People object in
the court room) Contrasts Demonstrating differences in viewpoint. Play on the reader's guilt Make the reader feel bad about
something. Imagery Thought provoking
pictures in your mind. Exaggeration (hyperbole) Being over-the-top to get a point across. Shock Tactics Making the reader surprised or horrified. Informal and Personal Personal Pronouns Using words like 'we', 'us', and 'you'. Humor Light-hearted expression of a viewpoint. Chatty Style Speaking to the reader in a friendly way. Play on the Reader's Sympathy Make the readr feel sorry for something/someone Make Positive Points Personal An author making positive points personal with the reader. Anecdotes Little stories to illustrate a point Logic Quote a Reliable Source To support a point with views of a pro Statistics Numbers and graphs that provide convincing information. Critiscise the opposite opinion Destroys the point of view of the opposing argument Make Negative Points Impersonal The author making negative points that are impersonal to the reader. Styllistic Tricks Clusters of Three Three phrases or describing words used to emphasize a point. Catchy Phrases or Slogans (Catchy phrases or slogans to make the reader want to buy something.) Figures of Speech Similes and metaphors adding colour to writing. Short Sentences/paragraphs Making points easy to follow on the page Rhetorical Questions Questions that don't require an answer. Repetition of Words/phrases The repetition of words and/or phrases. Emotive Words THE END! Remember to use your techniques!
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