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Becoming a Producer

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Oscar Guerra

on 23 August 2017

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Transcript of Becoming a Producer

Dr. Oscar Guerra Nunez
My story, research, interests and
production

BA in Communication at Tec de Monterrey University 2006
Master's Marketing at Tec de Monterrey University 2010
Ph.D. Mass Communication at University of North Carolina at Chapel Hill 2014


Twin sister: opposite paths...

Guadalajara, Jal. Mexico
Television Industry
Became a producer
Mexico City
Ph.D. in Mass Communication, School of Journalism and Mass Communication




Researcher and Adjunct Professor
Re framing the Mexican identity in the United States

Re framing the immigrant experience in the United States

Exploring the aesthetics of 360 video production

Research
Media Labs Director (Analog to Digital)
Chief Executive (TV shows, commercial, corporate videos)
TV Professor
Master's degree in Marketing Tec de Monterrey, Mexico
Diploma in Finance from Pompeu Fabra University, Spain
Teaching
Production
104 one-min. videos,
3 years
TV Show: Foro Tec (3 seasons, 2 years, 87 students )
http://www.china.org.cn/video/2012-07/17/content_25931084.htm
China.org: Online newspaper in Beijing, China
Assistant Professor in Communications Media

Undegraduate
Graduate (Ph.D.)

Documentaries and TV Shows
Discussion
1.- The medium is the message (McLuhan, 1964)
2.- A medium is "any extension of ourselves
3.- The medium is the people...
4.- We are all producers...going mobile... how is this changing the way in which we produce?

Shifting the Production
Activity
-Quality of production
-Price of production
-Time involved in production
-Size of equipment
-People involved
-Technical expertise
-

Single-Camera
Multi-Camera
Movies
Television
Each shot that makes up a scene
is taken independently
Different shots of the scene
are taken simultaneously
Order of shots dictated by production efficiency
Versatile but time consuming
Editing
Order of shots dictated by narrative progression
Less versatile but faster
Live-to-tape
~Film style
~Video
Movies - Music vid - Prime-time dramas - Commercials - Documentaries - Sitcoms (The Office)
News - Soap operas - Talk shows - Some sitcoms (Stageplay) The BBT - Laugh Tracks
Mobile Single-Camera
Mobile
Multi-Camera
Each shot to make up a scene
is taken independently
Different shots of the scene
are taken simultaneously
Lower cost
Quality of production?
Expertise?
Narratives in 1st person
~Lower cost
Quality of production -+
Expertise?
Newest
Room for potential
Q&A
Becoming a producer
Qualities of Top Producers

Smart enough to choose the smart
Dreamer - Doer
Passionate - Compassionate
Organized
Leader
Resourceful
What else?
At your age...
Continuity
Zettl, H. (2014). Television Production Handbook (12 edition). Stamford, CT: Cengage Learning.

Affect: rehearse, direct, perform, block...
BECA Department
Assitant Professor
TV Production
Media Performance
Documentaries for Social Change
Under SF Hidden Gems
Students' Projects
Tell me about yourself
What animal describes your personality?
What is your passion?
Production experience?
What do you expect from this class?
Latest work...
www.guerraproduction.com
Full transcript