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CALL OF DUTY: Black Ops 2 BY M.V.A

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Andres Tejada

on 18 February 2014

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Transcript of CALL OF DUTY: Black Ops 2 BY M.V.A

Marketing Plan [Four P's}
What We Do/Who We Are
Segmentation, Targeting and Positioning
Andres Tejada, Mike Schloth, Vinnie Scaficchia
*Expanding to larger demographic & Maintain Loyal Customers*
We concluded that the average age of a gamer is 30 years old.
Our target market is women between the ages of 18-50
Our hope is to position our product in a way that people think of it as the number 1 military game for both males and females
-Marketing Advertising Firm
-Develop a demographic for products(Video Games, Apps)
-Generate new ideas to benefit the company and increase sales
M - V - A
Most Valuable Assets
What Is Call of Duty?
-A military based video game
-First and Third person shooter
-Story centers around War and battlefield
-Gives the consumer an experience on how life might be like at War
Call of Duty is a first-person and third-person shooter video game series franchise, created by Ben Chichoski. The series began on the PC, and later expanded to consoles and handhelds. The earlier games in the series are set primarily in World War II, this includes: Call of Duty, Call of Duty 2, and Call of Duty 3. Beginning with Modern Warfare, which is set in modern times, the series has shifted focus away from World War II. Call of Duty 4: Modern Warfare (released November 2007) was followed by Call of Duty: World at War and Call of Duty: Modern Warfare 2. Black Ops (released November 2010) takes place in the Cold War, while Modern Warfare 3 (released November 2011) takes place in the near-future setting. Black Ops 2 (Released November 13, 2012) takes place in the year 2025.
Our product is the most realistic, shooter that incorporates a male and a female as main characters

Our price for the new game is $60 per game

We will make sure our product is available in all major electronic stores as well as online (where available)

We will promote our product in the following ways :web, billboard and/or prints and television advertisements etc.
Marketing Plan [SWOT Analysis]
Brand awareness
Customer Loyalty
Promotion & Placement
We will be presenting you with our most effective form of advertising. Our plan at this time is to invest into different medias that you need to succeed and further capturing consumers. We use you 25 million dollars to develope and refornce your brand and acquire new demographics.
Choose us and our new idea and we will promise you good results. We have done our research and found that targeting women and men for call duty will boost up revenue. Majority of our players are men. If you gives us an opportunity to target women this will open up a new window. The men who play Call Duty are loyal to us and we will promise them the same gameplay but with a female character built into the game. This will not only keep our loyal players but gain more as well. We WILL boost revenue up, we WILL have new female users and we WILL be successful. Now let me end off by saying...

"If you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there. – Mark Cuban"
The AIDA model of Marketing (continued)
one sided segmentation
growth in sales
expansion to new demographic of customer
consumer preference to traditional style games
Thank You
For Your Time

Most Valuable Assets

25 Million Dollar
$5 Million

$6 Million
$5 Million
We will develop ads and introduce your brand into new environments
We use magazines that are dedicated to both male & female - such as Times, GQ, Rolling Stones etc.
Are focus of ads would be placed in areas where entertainment and electronics subscribers are high
We would target and focus on developing this concept through the country and international.
Developing T.V commercials that introduce genders and interaction between other.
Ads would broadcast between different time slot
Feature 3 different Rating of Content therefore enable to run our ad during prime time and daily television times.
This would allow us to connect with larger audience and expand our interaction with new users
These ads would also be available by Internet and YouTube viewing as well
As we increase our target audiences interest it will lead to desire to own our product.
These three steps will lead to action from our target audience.
Developing Interactive Ads with social media sites such as Facebook,Twitter,Pin interest
We develop stronger interactive websites and way for users to see rankings and league information for Online multiplayer
Using google Ad sense to develop top position and search engine placement
$9 Million
Introducing GamePlay & Unique Interaction with users to keep track of stats
Introduce Ads
Full transcript