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Evolution of Digital Media

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Becky Klein

on 16 October 2015

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Transcript of Evolution of Digital Media


The Evolution of
-1978- Convergence Theory
Nicholas Negroponte
identifies Convergence Theory:
The process by which the work of the various media industries began to intersect.
Digital Media:
All emerging communications media that combine text, graphics, sound and video using computer technology.
-1988- <1% U.S. Households Online
-1989- First Browser
Tim Berners-Lee developed programming that allowed information sharing of all types online & the first browser, allowing people to view information online.
-1995- Yahoo!
David Filo & Jerry Yang launch search engine
-2005- YouTube!
-1996- Internet Advertising reaches $200 million
-1998- 1 in 4 U.S. households is online
Digital Millennium Copyright Act passed by Congress making it illegal to share copyrighted material on the internet.
launched by Larry Page & Sergey Brin to create a better web search engine.
-1999- File-sharing Lawsuit
File-sharing company Napster is sued by the Recording Industry Association for copyright infringement.
-2001- Napster shuts down.
a personal website location, is launched
targeted at teens & young adults. Social Networking as we know it begins!
-2004- Facebook
Originally called thefacebook.com,
Facebook is launched by
Mark Zuckerburg & friends on the campus of Harvard University.
Works Cited

Carlson, Nicholas. "At Last -- The Full Story Of How Facebook Was Founded." Business Insider. N.p., 5 Mar. 2010. Web. 10 June 2013.

Ginsberg, Debbie, and Meg Kribble. "LLRX.com." The Social Networking Titans: Facebook and MySpace. N.p., 4 Apr. 2008. Web. 10 June 2013.
German, Kent. "A Brief History of Android Phones." C/net. CBS Interactive Inc., 2 Aug. 2011. Web. 10 June 2013.

Biagi, Shirley. "Chapter 9 Digital Media: Widening the Web." Media/Impact: An Introduction to Mass Media. Ninth ed. Boston, MA: Cengage Learning, 2010. 184-210. Print.

Dickey, Megan R. "The 22 Key Turning Points In The History Of YouTube." Business Insider. N.p., 15 Feb. 2013. Web. 10 June 2013.
YouTube is founded by former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim.
-2006- Internet Advertising reaches $17 Billion
-2007- Apple introduces the first iPhone
As of January of 2013, there are over 775,000 apps in Apple's App Store.
More than 850 new apps are released every day
-2008- Google releases first Android phone.
The Android-powered G-1 was released through T-Mobile, and boasted a swing-out keyboard.

"How Many Apps Are in Each App Store?" Pure Oxygen Mobile. Pure Oxygen Labs, LLC., 5 Mar. 2013. Web. 10 June 2013.
As of January of 2013,
the Google Play store has more than 800,000 applications.
Estimates showed that by this month, the Google Play store would exceed 1,000,000 apps.

"Long-running Study on Internet Use Finds 86 Percent of Americans Are Online." Washington Post. Associated Press, 13 June 2013. Web. 15 June 2013
-2012- 86% of Americans are online
According to a 2012 study conducted by the University of Southern California.
Digital Media
In 2012 E-Commerce sales surpassed $1trillion
E-Commerce Sales in the U.S. led the world with $364.66Billion.

"Ecommerce Sales Topped $1 Trillion for First Time in 2012." - EMarketer. N.p., 5 Feb. 2013. Web. 15 June 2013
Internet Advertising
How many of you have smart phones?
56.8% of U.S. mobile
phone users have smart phones
South Korea has the highest rate of smart phone penetration with 73% of cell phone users!

McDermott, John. "A Majority of U.S. Mobile Users Are Now Smartphone Users." Advertising Age Digital RSS. Crain Communications, 28 May 2013. Web. 15 June 2013.
In 1996 Congress passed the Telecommunications Act. The Communications Decency Act was included. The CDA outlined content that would be forbidden on the internet.
Civil liberties organizations challenged the law. In 1997, the Supreme Court ruled that the U.S. Government could NOT control Internet content.
Inc. Magazine put together a list of the most irresistible viral marketing videos... Here are a couple. Enjoy!
Full transcript