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Lean Products and the Validation Board

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Rodrigo de Toledo

on 6 November 2016

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Transcript of Lean Products and the Validation Board

Validation Board
Lean Canvas
Business Model Canvas
Lean Products and
the Validation Board

Rodrigo de Toledo
Marcos Garrido

Lean Startup
this presentation: https://prezi.com/kbp59xrmye2u
Workshop
goal

Fill out the Validation Board to validate a new product or idea
1. Each group proposes an idea
It may be an App or a Web service
2. Product Vision
Name
4.Pivot
Imagine that your assumption has failed.
Now you need to pivot the original idea.

Discuss in group!
Conclusion
What have we learned?

Next steps?
Share your ideas!!!!
http://www.ted.com/talks/matt_ridley_when_ideas_have_sex
When ideas have sex
Video suggestion:
is
isn't
does
doesn't
3. Validation Board
2 examples:
(in)validate the idea as soon as possible!
Steve Blank
Get out of the building!

Steve Jobs
"it's not the customer job to know what they want"

Henry Ford
"If I had asked people what they wanted, they would have said faster horses."
Customer

Development
Pivot
Fake interface
MVP
landing page / fake feature
Concierge
"Nine out of ten of new products are failures.
Only 33% of successful ones kept their original idea!"
Catalog of Pivots [Eric Ries]:

Customer Need Pivot
Customer Segment Pivot
Zoom-in Pivot
Zoom-out Pivot
Platform Pivot
Steve Blank
com Marco Portugal e Cecília Braga
XX
Extreme Experiment
MVP
concierge
Competitor
Trial
Observe people using it
The problem you thought of, is it really there?
Is there another problem?
What is good? What is missing?
Paper
Prototype
MVP
Minimum Viable Product
Dontpad.com
1. ZOOM-IN PIVOT
2. ZOOM-OUT PIVOT
3. CUSTOMER SEGMENT PIVOT
4. CUSTOMER NEED PIVOT
5. PLATFORM PIVOT
6. BUSINESS ARCHITECTURE PIVOT
7. VALUE CAPTURE PIVOT
8. ENGINE OF GROWTH PIVOT
9. CHANNEL PIVOT
10. TECHNOLOGY PIVOT

by Eric Ries
Experimentation
Rafael Sabbagh
Felippe (CFC)

(é)
(não é)
(faz)
(não faz)
Lean Products and
the Validation Board
Rodrigo de Toledo
Marcos Garrido
this presentation: https://prezi.com/kbp59xrmye2u
Rafael Sabbagh
Felippe (CFC)
Full transcript