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ES - Twitter for Journalists

Twitter 101 for journalists.

Mark Prigg

on 22 March 2011

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Transcript of ES - Twitter for Journalists

Twitter for Journalists Why bother? Break news Find news and case studies Network - engage with readers and contacts Build your personal brand Why the paper wants you to use Twitter Traffic to web site Establishing ES brand Twitter basics You only get 140 characters per tweet You can tweet from your computer or mobile phone Setting up a Twitter account Takes five minutes Choose a username Send your first Tweet Profile picture & bio See what everyone else is writing about You can easily include pictures using twitpic You can include links to stories, using bit.ly to shorten them On your desktop machine, you can use tweetdeck You can tweet directly from standard.co.uk Increasing reach Follow a few people Improving your follower count Be interesting - it will get you retweeted Re-tweet others, and credit your sources Develop your 'twitter voice' Experiment Don't be afraid to break stories via twitter
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