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Crossfire Co.

MikesBikes Simulation
by

Tasha Baziuk

on 7 April 2010

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Transcript of Crossfire Co.

Timeline Positives Negatives HIGHEST SHAREHOLDER VALUE

Improved Supplier Relations

Repaid Debt



Negatives Negatives Negatives Negatives Negatives Negatives Negatives Positives Positives Positives Positives Positives Positives Positives Crank Cycles Inc.
Pedalphiles Softride Inc. Team RamRod Crossfire Co.

Production Cycle Time


Increased Profit After Tax

Cash from Sales

Purchased Plant
High Idle Time (23%)

Finished Goods Stock



Reduction in Idle Time

Developed 3 New Models

Managed Cash Flow





Shareholder Value Decreased

Market Share Decreased

Dragon Bicycle

Finished Goods Stock

Warranty Claims

Employee Morale
Sales Increased

Repurchased Shares

Advertising Expenses

Employee Morale (Salary Increase)

Reduction in Idle Time
Economic Value

Bicycle Prices

Brand Awareness

Cash Increased

Profit After Tax

Economic Value

Dividends Issued

Demand Increased

Decreased Retail Margins







Idle Time

Market Share

Capacity

Sales

Decreased Retail Margins

Brand Awareness








Idle Time

Finished Goods Stock

Brand Awareness



Profit After Tax

Shareholder Value Decreased

Re-work Increased




Idle Time (None)

Profit from Operations

Re-work Decreased



Market Share

Finished Goods Stock

Shareholder Value Fell Below Team RamRod

Competitive Rivalry




Quality

Breakdowns

Drastic Cost Reduction



Market Share Dropped

Sales

Capacity

Profit After Tax

Store Suppliers

Brand Awareness






Team RamRod Crossfire Co. VS. Team RamRod's Victorious (but not until the final round!)
... Poor Crossfire Co... 2015 2016 2017 2010 2012 2014 2016 2017 2015 2013 2011 What went wrong?
(The Rise and Fall of Crossfire Co.) Advertising Market Followers Excessive Capacity Dividends A Lesson Learned! Early Market Entry Cash Available - Dividends Advertising Plant and Human Resource Utilization Tasha Baziuk
Peter Beniamin
Gursharn Parmar
Full transcript