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Sports Communication on Social Media: Analyzing the Facebook Content of Professional Athletes in the Czech Republic

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Kateřina Turková

on 1 June 2018

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Transcript of Sports Communication on Social Media: Analyzing the Facebook Content of Professional Athletes in the Czech Republic

Výběr oficiálních FB stránek sportovců
Umístění částí DP
1) Jak využívají vybraní čeští sportovci Facebook?

2) Jak (a v jaké míře) využívají tito sportovci Facebook k propagačním/komerčním účelům?


Výzkumné otázky
Sports Communication on Social Media
Analyzing the Facebook Content of Professional Athletes in the Czech Republic
Communication categories:
Interactivity
Sport
Diversity
Fanship
Promotion
Obsahová analýza
Děkuji za pozornost!
Kateřina Turková, 11. 5. 2018
Výzkum publika ?
Olympijské sporty + popularita
Promotion subcategories:
Product
Charity
Self-promotion
Competition
Family and friends
"Mediasport"

Způsob komunikace českých sportovců na Facebooku

Přítomnost komerčních sdělení

Rozdíly

? Přijímání publikem ?
Představení projektu
Introduction
(Extended Brief Introduction)

Factors Affecting Athletes' Communication
(→Coding Sheet)

Conceptualization of Czech Athletes' Communication through Social Media
(→Coding Sheet)
Athlete's Related Characteristics
Sports-related Characteristics
Full transcript