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People will act differently in a group than alone
Sometimes others are riskier or conservative in a group
Called "Mob Mentality" or "Group Thinking"
To adapt one’s attitudes to fit another’s attitudes
Usually out of peer pressure because we want to fit it.
We want to be acceptable, and acceptable is usually what most people do, i.e., the norm.
Why fashion? because If people thought it was normal to wear things like these,
and this,
there must have been some conformity going on.
Society generally dictates at some level uniformity. that we should all be relatively similar. we see this so much from each other and media we do it, often without realizing it.
Asch brought in a team of confederates and a volunteer. He put up a card and had them answer questions about the lines. At first everyone answered correctly, then the confederates answered wrongly while the volunteer answered the question correctly. From then on if the volunteer answers correctly, he was called "independent". If he changed his answer, even though he knew it was wrong for the purpose of matching the others, he was a "yielder".
When is the last time you jumped up on a train and sang "Colors of the Wind" in front of people?
Almost every human being adapts to what we know as the norm. Others that go against the "norm" are often called "independents". They operate on their own standards against what others do. It is not uncommon for them to be outcasts to most people.