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Saving Fuel: Persuading people to change habits of a lifetime…of driving [FutureEverything - 12th May 2011]

How do you design an iPhone application to change people's driving behaviour to help them save fuel?
by

Simon East

on 9 May 2011

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Transcript of Saving Fuel: Persuading people to change habits of a lifetime…of driving [FutureEverything - 12th May 2011]

Persuading people to change habits of a lifetime… of driving Don't nag me! What do users want? Saving Money is more important than reducing CO2 Changing Behavior In Practice Simon East, CEO DriveGain MPG?
Is that a Clarkson thing? B.F. Skinner Positive Reinforcement Negative Reinforcement I do something
I get something I want I do something
I get something I don't want More positive
than negative Real-world
feeback Gameification Audio Visual Include the
petrol-heads
Full transcript