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Transcript of Communication
pyramid of publics
sense of place
Who, What, Where, When & Why?
What is "EC?"
Def: The systematic generation and exchange of humans' messages in, from, and about the world around us and our interactions with it.
complex, multi-layered interests
Vs. Education: Telling people what the educator thinks the audience should know
hierarchical, one-way, linear, manager to client
What are the characteristics of sender?
We cannot avoid communicating!
What is the nature of the audience?
Qualities of the message
WITH WHAT EFFECT?
AREAS OF STUDY
science & risk
VOICE & VOICES
ROOTS OF EC
public affairs reporting
IN WHAT CHANNEL?
Effect of the medium
ATTRIBUTES OF ENVIRONMENTAL COMMUNICATION
it has a purpose
it has a perspective
it defines problems