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Communication

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by

Meredith Gore

on 29 September 2014

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Transcript of Communication

MORE ABOUT VOICES AND PLACE
context matters
pyramid of publics
sense of place
location-based
interest-based
Communication
Who, What, Where, When & Why?
What is "EC?"
Def: The systematic generation and exchange of humans' messages in, from, and about the world around us and our interactions with it.
complex, multi-layered interests
Vs. Education: Telling people what the educator thinks the audience should know
hierarchical, one-way, linear, manager to client


WHO?
What are the characteristics of sender?
BRAINSTORM
We cannot avoid communicating!
TO WHOM?
What is the nature of the audience?
SAYS WHAT?
Qualities of the message
WITH WHAT EFFECT?
Evaluation
OUTCOMES
education
attention
persuasion
mobilization
assistance
AREAS OF STUDY
rhetoric
public participation
collaboration
media
advertising
advocacy
science & risk
VOICE & VOICES
citizens
groups
scientists
corporations
critics
news media
public officials
ROOTS OF EC
nature writing
travel writing
science writing
public affairs reporting
persuasion
IN WHAT CHANNEL?
Effect of the medium
ALTERNATIVE OUTCOMES
performative
informative
persuasion
risk communication
http://on.cc.com/1s8bMpZ
ATTRIBUTES OF ENVIRONMENTAL COMMUNICATION
pragmatic
it has a purpose
constitutive
it has a perspective
it defines problems
Full transcript