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Apple Inc (Strategic Analysis)
Transcript of Apple Inc (Strategic Analysis)
Pioneered the use of a GUI in personal computers.
Creators of the Mac computers, iPod, iPhone, iPad, etc.
Products are known for high level of design, ease of use, and interoperability (iCloud)
Constantly iterates its products. Apple Inc. Largest company in the world, by market capitalization
Owns majority of the digital music player and tablet markets
Run iTunes, the #1 seller of music (software) in the United States
World's largest purchaser of flash memory
Has $100 billion in cash Apple Inc. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Mission &Vision The company has a very strong position within the industries it competes in. (computers, music, telecommunications, software, video games) External Analysis Apple owns 70% of the digital music player market (iPod) and the tablet market (iPad) Although the company has a small market share in the cell phone industry, they take the majority of the profits in the industry. iPhone Opportunities
Innovative Products & Designs
Scope in retail segment
Further investment in more environmentally friendly products.
Theft of Digital content
Absence of Multiple Distribution Network Strengths
Well Diversified Product Mix (iMac, iPhone, iPod, iPad,etc.)
Strong brand image
Robust Research & Development
Few mobile/ wireless carriers to choose for the IPhones
Dependence on Network Providers S.W.O.T
Analysis The company is organized like a startup, with minimal bureaucracy (Informal reporting to the managers)
Only PC company that establishes its own Operating Software
Has more than 300 retail stores in North America, Europe and Asia Pacific Internal Analysis Differentiation
Strategic alliances with other technology leaders
Gives firm competitive edge for future product innovation and endeavors
Tapping into a system of highly knowledgeable and experienced individuals throughout the globe
Integration into educational systems
By entering into the education systems in different geographical areas, Apple Inc. can differentiate itself by bringing in their current technologies, especially in under budgeted systems Strategic Alternatives and Expected Outcomes Recommended Strategy Strategic Alliance
Establish an Strategic Alliance between Apple Inc. & Delta Airlines
Development of new Apple Screens to compete against current provider Panasonic, and enhance inflight entertainment experience.
New Apple Screens would resemble an iPad, with the only difference that they would vary in size depending of the cabin and fare class
Economy Class 8.5”
First Class 9.0”
Business Elite 9.7” (Average iPad size) Economy Class First Class Business Elite Inflight Experience
Current Apple Account gives you access to your personal apps, games, movies, music etc.
Delta Airlines’ Apple Screens
Top Newspapers, Magazines, Books (renting or buying optional)
Instant Access to 100’s of the Best Movies in the Apple TV Store (renting or buying optional) Recommended Strategy Estimated cost of 18 million dollars (120,000 x $150 production cost)
Estimated cost of 2 million dollars for installation and maintenance
163 million passenger carried per year
If 1 out of 5 passengers purchases an item worth 2 dollars all expenses could be recovered within 2 years (assuming a profit margin of 25%) Financial Predictions “In the eight years that Apple has led the PC industry in customer satisfaction,
its stock price has increased by 2,300%. Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”
-The American Customer Satisfaction Index 2011 Strategic Alliance with Delta Airlines
Development and integration of New Apple Screens
Installation of 120,000 Apple TV screens in all of Delta’s airplanes
In return of total control of marketing commercials between shows and movies Implementation Recommendations