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How to Train Your Dragon: Social Media

Obstacles and Solutions in Higher Ed Social Marketing
by

Melony Ashley Ritter

on 4 November 2013

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Transcript of How to Train Your Dragon: Social Media

How to Train Your Dragon
Warning!
We are not experts.
We can learn a lot from one another.
We have a long way to go.
How about you?
The Heat Is On: Challenges
Content creation/editing
Time management
Return on Investment (ROI)
Decentralized Messaging
Dodging Fire: Solutions
Content creation/editing –
Conversation Calendar
OU Campus makes every web update a potential social post.
Time management –
Use management tools
Kill two birds – update your page and get out your post.
ROI –
Respectfully educate users on planning and communication
Posts linked back to your site are captured in GA and FB insights
Scale back networks to those that are providing ROI
Decentralized Messaging –
Content shared is approved and consistent with messaging
Train users and provide them with boundaries

Cautions
Content creation –
Don't over share site updates. Mix it up.
Do continue to engage with your audience, don't become a "social recluse" behind that CMS wall.
Time management –
Do continue to utilize your current management tools in addition to CMS features.
ROI –
Continue to use all of the metrics available to you.
Decentralized Messaging (via multiple accounts) –
Do encourage your content creators to participate in social channels, but make sure you equip them with the knowledge and tools they need to be successful.

Content
Social
Web/Mobile

Full transcript