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Coca - Cola

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by

David La

on 30 March 2016

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Transcript of Coca - Cola

Marketing
Human Resources
Production
Finance
Management
Purchasing
Processing
Quality Control
Grading
Board of Directors
Planning
Organizing
Directing
Controlling
Leadership Style
Democratic
Shareholders have votes for major decisions and electing the board of directors. The board discusses most decisions for the corporation. Shareholders also get a vote in major decisions.
Financial Statements
Balance Sheet
Income Statement
Coca - Cola had 130,600 employees as of December 31, 2013
listed as KO on the NYSE
Closed at $42.38 as of Jan. 15
The day high was $42.86 on Jan. 15
The day low was $42.17 on Jan. 15
The change in stock price from Jan. 14 was - $0.18
The amount of shares traded on Jan. 15 was 11,193,063
The highest price paid the past year was $45.00
The lowest price paid the past year was $36.89
Dividends were declared on October 16, 2014 as $0.305 per share
Assets
Liabilities
-Accounts payable and accrued expenses
-Long term debt
-Current maturities of long-term debt
-Income tax
-Accrued income tax

Inflation
"Over time, Coca Cola believes they can increase prices to counteract the majority of the inflationary effects of increasing costs to generate sufficient cash flows to maintain their productive capability."
Coca-Cola
For 70 years after the first Coke was sold, it only cost 5 cents.
Now, each coke can costs at least 50 cents
Investments in infrastructure programs to improve bottling system.
Property, plant, and equipment
$14,967 million or 17% of total assets as of December 31, 2013
Over 900 bottling and manufacturing facilities



-Cash and cash equivalents
-Marketable securities (securities that are very liquid)
-inventories
-noncurrent assets (assets that are expected to be realized in cash, sold or consumed)

Advance payments to customers (companies) for distribution rights and fund future marketing activities.
Intangible assets: Trademarks, bottler's franchise rights
Total Equity = $ 33,440 million
Total Liabilities and Equity = $90,055 million
Total Assets = $90,055 million
Total Current Liabilities = $27,811 million
Operating Revenues = $46,854 million
Cost of goods sold = $18,421 million
Gross Profit = $28,433 million
Net income = 8,584 million
The 4Ps
Place
Product
Price
Promotion
Beverages owned by Coca-Cola are sold in over 200 countries
Coca-Cola owns more than 500 beverage brands, including the top five nonalcoholic sparkling beverage brands
Core Product
Actual product
Augmented Product
To fulfill thirst
Non-Alcoholic Beverages, such as Coca-Cola, Sprite, Fanta, and Powerade
My Coke Rewards Points (For Americans), iCoke Points (For Canadians)
Points can be used to redeem prizes
Product Life Cycle
Most of Coca-Cola's soft-drink beverages are in decline as consumers are making healthier choices and choose to drink less of these "unhealthy" drinks
Branding
Brand Names
Logos
Slogans
Packaging
Consolidation
Protection
Information
Brand Identification
The can/bottle holds the beverage. Without the packaging, the product would be hard to distribute and sell.
The packaging (can/bottle) helps protect the beverage from foreign particles and germs. The can and bottle can only be perfectly sealed during manufacturing and the consumer can easily tell if the package has been tampered with.
The packaging (can/bottle) displays information about the beverage, such as nutritional facts, ingredients, amount of the beverage in mL, and where it was made.
The packaging (can/bottle) shows the brand name in a large font, usually with a special design/logo.
Coca - Cola is well-known for its distinctive red and white packaging
Recently, Coca-Cola decided to remove their name off their can and replace it with people's names as a promotional idea.
'Share a Coke' campaign
Sales increased by 2.5% because of this
These beverages can be found almost everywhere in North America (Stores, restaurants, movie theaters, vending machines, etc.
Advertising
Christmas Advertisements
FIFA World Cup sponsorship and ads
Coca-Cola uses advertisements to reach very large audience to try to get more people to buy their beverages.
With advertisements during the FIFA world cup, Coca-Cola ads got an extremely large, international viewership
Muhtar Kent is the Chairman of the Board of Directors, Chief Executive Officer, and President of Coca-Cola
Coca-Cola also sponsors American Idol, BET Network, Nascar, NBA, NCAA, the Olympic Games, and many more.
The Coca-Cola name, as well as its other beverages, can be found almost everywhere.
Coca-Cola will be cutting 1600-1800 jobs in the next few months in order to cut costs
Prices of other beverages owned by Coca-Cola vary.
Sprite cans can be found at 50 cents each.
Bottles of Glaceau Vitamin water and Powerade can be found at $1 each.
Fairlife milk is sold at double the price of regular milk
The KORE management system (Coca-Cola Operating Requirements) ensures consistency, reliability, safety, and quality.
Standards and processes ensure consistent quality from concentrate production to bottling and delivery for all of its beverages at all its operations.
Each business within the Coca-Cola system implements, documents, and maintains a safety and quality system in accordance with KORE requirements.
Raw Materials
Water, Concentrates, sweeteners (high fructose corn syrup), juices and juice concentrates, mineral waters
Carbon Dioxide, glass and plastic bottles, cans, closures, post-mix (Fountain syrup) packaging, plastic bags in cardboard boxes, and other packaging materials.
Market: Simply Orange Juice (Coca-Cola)

Situation: Greening disease is reducing the number of trees and increasing grower costs and prices of oranges.
Worldwide headquarters is located on a 35-acre office complex in Atlanta, Georgia
Office and retail building in New York, New York.
Coca - Cola Mission Statement
-To Refresh the world...
-To inspire moments of optimism and happiness...
-To create value and make a difference
People - Be a great place to work where people are inspired to be the best they can be
Portfolio: Bring the world a portfolio of quality beverage brands that anticipate and satisfy people's needs and desires
Partners: Nurture a winning network of customers and suppliers, together to create mutual, enduring value
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities
Productivity: Be a highly effect, lean and fast-moving organization
Coca-Cola's Vision
Long - Term Goals
Reduce expenses by $3 billion a year by 2019

Full-year earnings per share will increase 4% to 5% this year
hi
Coca-Cola encourages a work environment of open communication.
Coca-Cola does a global Employee Insights Survey, where employees were asked about several categories, such as engagement.
Coca-Cola states that employee input was a key ingredient to the Company's Mission, Vision, and Values.
There is frequent dialogue between the Company and its associates around the world.
Global associates and bottling partners have contributed ideas to major initiatives, such as the 2008 Beijing Olympics.
Coca-Cola has a strict code of conduct that all employees are expected to follow.
If this code of conduct or the law is broken, the company will investigate. disciplinary action may be needed.
Coca-Cola sets a standard of quality for their employees
Coca-Cola sets regulations to ensure that quality standards are being made
Coca-Cola evaluates their performance in their annual review
The review includes an evaluation of how the company met its goals and vision.
Coca-Cola's education and training curriculum
Includes classroom learning, e-learning, and field training
Employees and managers discuss training and development and outline a plan for training and enrichment.
Most of the process is done by machine at a factory line.
Bottles/Cans are cleaned, steamed, sanitized using jet streams and water.
A special clamping conveyor moves the bottles/cans to another area, where the drink is put in the bottle.
Ingredients for the beverage are mixed together and put in bottle/can.
Carbon dioxide is added to sparkling drinks to make the "fizz"
The beverage is sent down the factory line where they are quality checked.
Economics
Demand
Market: Coca-Cola Beverage

Situation: More people are buying Coca-Cola because of the 'Share a Coke' Campaign.
Situation: Consumers, public health officials, and government officials are highly concerned about obesity and certain Coca-Cola beverages. Consumers are having changing preferences, such as having healthier lifestyles. To most, most beverages produced by Coca-Cola is considered unhealthy.
Productive Resources
Land
Labour
Capital
Types of Industry
Primary
Secondary
Tertiary
Coca-Cola itself mostly does not sell its beverages to the public, it sells to retailers, who then sell the Coca-Cola beverages to consumers.
Coca-Cola uses their raw materials and process/manufacture their beverages
Coca-Cola owns a lot of property
The management chooses which jobs the employees will do
Most jobs are some form of working on the factory line
Depends on skill set and education. Sometimes depends on the amount of experience a person has.
Entrepreneurship
Innovation
Invention
Coca-Cola was invented by Dr. John Pemberton in Atlanta, Georgia on May 8, 1886. It was sold at 5 cents a glass at Jacob's Pharmacy.
On average, they only sold 9 glasses a day
Fairlife milk is an innovation. Higher content of protein and calcium, much lower in fat and sugar that normal milk. It is also lactose-free
Customized Packaging
Partnership with Sony in Japan
Customers could download free songs linked to their birth year
Freestyle Machine
It is a new generation of fountain dispensers, with over 100 products. It allows any kind of flavor mix, creating new and unique flavor combinations.
Forms of Business
Coca-Cola is a public corporation,with stocks listed on the New York Stock Exchange.
Corporation
Coca-Cola has no preferred stock
Sole Proprietorship
Many of the smaller retailers selling Coca-Cola beverages are sole proprietorship (Owned by one person).
Coca-Cola's raw materials come from the primary industry
-accounts receivable
Debtor
Companies and individuals owe Coca-Cola money
loans and notes payable
Creditor
Debt Financing
Coca-Cola borrows money
Coca-Cola owes the creditor. They need to pay interest on loans.
Equity Financing
Coca-Cola also gets money by selling stocks to people. They offer a vote in the company and dividends.
Investments and Savings
Coca-Cola has is saving $10,414 million in cash (in a bank account)
Coca-Cola has $6,707 million in short term investments
Long term debt
Market: Coca-Cola "pop" beverages
Market: Coca-Cola "healthy" beverages
(Juices, Fairlife milk)
P
Q
P
Q
P
Q
P
Q
Supply
The customer's demand changes depending on the situation
The supply of the beverages depend on specific situations.
Economic Systems
Mixed System
Almost all countries are using a mixed system (government and consumers can be in control). Coca-Cola sells their beverages in countries with mixed systems.
Command systems is a system where only government makes decisions and owns everything. North Korea almost has a system like this; Coca-Cola does not sell its beverages in North Korea.
Market System is a system where consumers and businesses make all the decisions.
Coca-Cola mainly has television ads and billboard ads.
Maslow
Belonging: Many of Coca-Cola's ads show that coke can bring people together.
Biological: People need to drink to survive.
International Business
Imports:
Money made from different countries has to be brought back to the U.S.

Exports:
Coca-Cola exports 'syrups' for its beverages to other countries.
Some packaged beverages are exported to other countries.

NAFTA eliminates tariffs and taxes between Mexico, Canada, and the U.S.
This allows Coca-Cola to save money when importing and exporting between these countries
Benefits
Product: Certain beverages by Coca-Cola can not be made without certain raw materials that do not grow/made in the country that the beverage is being made in.
Some ingredients (such as Stevia extract) is imported to other countries to be used in drinks
Price: Other countries may be able produce goods/services more cheaply. Coca-Cola has many plants and facilities in developing countries, where labour is cheaper.
Proximity: It is easy to trade with nearby countries. Coca Cola in North America can trade with Mexico and Canada very easily.
Preference: Countries are known for producing goods well and customers choose to buy these goods from them. Coca-Cola was invented in the United States, and some people say that the coke there tastes different.
Disadvantages
In countries with struggling economies, money can devalue easily. Coca-Cola reported losing a lot of money in these countries to devaluation.
When converting foreign currency into American dollars, some money can be lost. Coca-Cola reported losing money through currency conversion.
Many countries charge tariffs and taxes on imported goods. Coca-Cola has to pay these when importing to other countries
Coca-Cola beverages can be both needs and wants (essential and luxury goods), as people need to drink to survive (and in some countries, Coca-Cola beverages are cleaner than tap water). It can be a want (luxury good) because people can just drink tap water.
Coca-Cola's beverages are all made in facilities using many machines and tools.
This can lower labour costs
Certain beverages made by Coca-Cola are considered "higher quality" than others
Coca-Cola's Simply juices are an example of this; they cost more than Coca-Cola's Minute Maid Juices - which are considered lower quality.
PepsiCo is Coca-Cola's major competitor.
Recently, PepsiCo stock has been doing better than Coca - Cola
Pepsi has more diversity in its goods, as it sells snacks as well.
Over 500 including:
Decisions about resources:
What: Coca-Cola Beverages
How to produce: in bottling plants and factories using people and machines
Who will receive the output: Potential customers, anyone who can buy it and wants to buy it
Coca-Cola's sales are starting to decrease. Less people are buying their products (Beverages)
By: David La
Full transcript