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Plan B One-Step by Sarah Smith, Michael Stitt & Morgan Conroy

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by

Michael Stitt

on 19 August 2013

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Transcript of Plan B One-Step by Sarah Smith, Michael Stitt & Morgan Conroy

Any Questions?
2. Lack of Communication
1. Misconceptions
3. Exhausted Audience
2017
2019
2024
2022
2015
2013
"Changing Times for the Better, Teva Pharmaceuticals" -
"Teva Pharmaceuticals Reached Another Landmark Year" -
"Plan B One-Step after 15 years is still the number one Emergency Contraception" -
"2015 Record Year for Teva Women's Health" -
- "Plan B One-Step Breaking Barriers in Emergency Contraception"
"With teen pregnancy rates at a record low, is Plan B One-Step responsible? " -
2019
- "Plan B
One-Step is changing lives in unexpected ways"
"Teva broadens access for women around the world" -
- "Plan B One-Step is
facilitating the conversation for parents of teenagers "
- "Changing Times for the Better, Teva Pharmaceuticals"
- Surrounding Plan B One-Step Brand
- Emergency Contraception as a whole
- Between Brand and Consumer
- Media Saturation
the public about Plan B One-Step and the functions of emergency contraceptives
awareness of Plan B One-Step to teens (ages 15 to 20) while re-engaging latent public
audience through positive media presence and strengthen brand recognition of Plan B One-Step and Teva Pharmaceuticals
Implement innovative campaign targeting the teen pregnancy epidemic
Integrate the importance of women in the workforce through seminars and campus recruiting events
Objectives
Strategies
Integrity, Respect, Collaboration, Excellence and Leadership
Use the Plan B One-Step story as a catalyst to illustrate the noble mission of Teva
Expand access through school partnerships and innovative smart phone application
Increase national awareness of Plan B One-Step through outreach to teens and parents via special events, social media and advertising
Encourage reproductive health discussion and foster a company-consumer relationship
The Epidemic in Black and White
2013
Who's opinions teens value the most...
Highest Effected Areas
PLANteen
PLANparent
PLANteen
businessPLAN
MAY 1ST, 2014 IS THE NATIONAL DAY TO PREVENT TEEN PREGNANCY
Building Momentum...
Sleepless Baby Project
Teen Tour
Teen Outreach Program
businessPLAN
Social Media Campaign
Essay Scholarship
PSA contest
iPreggers App
PLANparent
Encourage parent-teen discussion via TeenTalk webpage
Outlets ready to share..
“FDA Grants Exclusivity to Plan B One-Step”
“FDA approves Plan B One-Step…for use without a prescription for all women of child-bearing potential” –
“New ‘morning-after pill’ is closer” –
“New ‘morning-after pill’ is closer” –
- "Birth Control Stand Readied by Catholics"-
“Birth Control Method Approved…”
60's
80's
90's
Today
Presents an RFP Response
THEN & NOW
Celebrity advice columnist
Awareness & Education
Tips on how to begin the talk with your teen
TED Talks with Spokespeople
"Bristol Knows Best" - featuring Bristol Palin
AFTER
BEFORE
Engaging the Target...
Educate
Elevate
Engage
target audience
Embrace change at the corporate level

Celebrate and motivate women in the workforce at Teva Pharmaceuticals
Empower women through the Plan B One-Step story
(told by pioneer Sharon Camp)
The Plan B One-Step story seamlessly aligns with Teva's guiding principles:

Integrity
Respect
Collaboration
Excellence
Leadership
Full transcript