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Oligopoly Non-Price

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Meghan Graf

on 14 September 2014

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Transcript of Oligopoly Non-Price

Adidas What is NIKE? NIKE is a private limited company founded by Phil Knight and Bill Bowerman which provides to the market a variety of sportswear clothes, shoes for different types of sports and more accessories. NIKE has been able to gain the public's trust by the many advertisements that have appealed to the people's emotions. NIKE also has been able to provide worldwide marathons, get involved in foundations, and as well improving their products in the fittest way for an athlete. NIKE's Mission "To bring inspiration and innovation to every athlete* in the world. / *if you have a body, you are an athlete." What is Adidas? Adidas Mission "The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle." Conclusion NIKE Non-Price Competition NIKE vs. Adidas What is non-price competition? Non-price competition is a way of competing by settling a price with another firm without having a collusive agreement. Instead, they figure out other ways to compete like advertisement, packaging, free-service, sponsorship deals, among others. This is mostly found in monopolistic competitions or oligopoly market structure. It is used in oligopoly the non-price competition as a way to dominate industries and to avoid new firms to enter the market. The Nike Foundation NIKE's mission motivates the public into doing what they want to do. This mission makes the people more willing to do what they are proposed to do by feeling support. This mission also eager the public to buy NIKE's products to be able to achieve the goals they propose themselves to do. The motivation the company gives the people also gives them the support and makes the public become more loyal to the brand. The Girl Effect The NIKE Foundation supports what is called the Girl Effect. This foundation started in 2004 which deals with global poverty but helps adolescent girls. It is believed that when a girl reaches the age of twelve in some countries she is already considered a woman. Girls in poverty by the age of fourteen tend to already get married and already carry a child at fifteen. It has been noticed that girls that don't have enough economic income to sustain their family face the horror of selling their bodies and risk their lives to have HIV. The purpose of the foundation is to stop this. They help girls that are twelve years old by taking them to the doctor and providing them with education so they can be provided a suitable job, be married and have children when they are ready. This could pass to ongoing generations and make a change on the world. The Nike Foundation The Girl Effect Products NIKE has a variety of products. They are willing to provide sportswear, shoes and athletic accessories they have been able to develop such as technological devices, thermoses and more. NIKE has been able to provide a great variety of shoes for different sports such as basketball, soccer, football, running, and so on. It is NIKE's determination to improve their products to their fullest so the people are more motivated to do sports at any conditions and use NIKE's products for it. Advertaisment The most recognized icon NIKE has provided is the Swoosh. The Swoosh has been able to been recognized worldwide without the need to have the name of NIKE among it. The Swoosh, frequently, comes among the motto "Just Do It", which motivates people to do what they any without hesitation.
Another form of advertisement NIKE has provided has been some worldwide recognized athletes such as Cristiano Ronaldo, Michael Jordan, Roger Federer, Federer Nadal, among many others. This famous athletes have represented the name of NIKE and have presented the products NIKE has to offer to the public. By making the athletes use this products, people buy the products that their idols are using because they might consider the product is great or the simple fact that a famous athlete is using it. For example, the Jordan Basketball Shoes. This shoe line was inspired in the basketball legend Michael Jordan. Since it is inspired by Jordan and design specifically for basketball use, basketball players are more likely to purchase this product than other shoes. NIKE's Budgets NIKE during 2012 has calculated to have had a revenue of $24.1 billion and have invested $2.4 billion in advertisement and marketing. Bibliographies NIKE "About NIKE, Inc." NIKE, Inc. -. NIKE, Inc., n.d. Web. 29 Apr. 2013. <http://nikeinc.com/pages/about-nike-inc>.
"NIKE FY2012 Annual Report." NIKE FY2012 Annual Report. NIKE, Inc., n.d. Web. 29 Apr. 2013. <http://investors.nikeinc.com/files/doc_financials/AnnualReports/2012/index.html>.
"How Nike’s Marketing Revolution Has Resulted in a 40% Reduction in TV and Print Advertising in the U.S." Fluffy Links. N.p., n.d. Web. 29 Apr. 2013. <http://www.fluffylinks.com/nike-digital-marketing>.
"Rory McIlroy, Nike and the $250m, 10-year Sponsorship Deal." BBC News. BBC, n.d. Web. 29 Apr. 2013. <http://www.bbc.co.uk/sport/0/golf/21018786>.
Goldman, Robert, and Stephen Papson. La Cultura Nike: El Signo Del Swoosh. Barcelona: Deusto, 2007. Print.
N.d. Nike Foundation: The Girl Effect. Web. 29 Apr. 2013. VIDEO. The Battle The Battle Interesting Facts Other Ways They Compete Other Ways They Compete Bibliographies Adidas Adidas is a German multinational corporation that designs and manufactures sports clothing and accessories. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company and the Taylor Made-Adidas golf company, and Rockport. •So we see that Adidas try to be even in the life style of persons.
•Causes that there are more variety of products if we talk about shampoo or like perfumes.
•Nike does not concentrate a lot on this. • Every time Nike and Adidas are fighting for space in the big events.
• The World Cup is one and in this case Adidas win Nike.
• This is because Adidas has a sponsorship with World Cup; that is why the uniforms of the referees are from Adidas as well as the soccer balls.
• In the most important tournament of Europe the UEFA Champions League we could see the same things. • The Athletes are important for this business too.
• This is because Adidas sponsors a lot of players all around the world
• Examples: Messi, Andy Murray, Beckham and even teams like Real Madrid, Bayern Munchen and Germany.
• This helps to brand loyalty and attracts consumers.
• If you idol wears Adidas then you need to ware the same.
• This transforms into brand loyalty. Messi win 5 million euros only because he sponsors Adidas.
The Olympic Games of London is like the war for these two brands. We could found some anecdotes for example if an athlete competes with a Nike t-shirt and this athlete won a race and their country have the contract with Adidas then the Athlete was force to put the Adidas Clothes.
This is awesome because Nike demands Adidas because the logo of the 3 stripes was bigger than the check that Nike had only for centimeters. Nike won this battle and forced the athletes of Adidas to cover the logo with adhesive tape. • Now we could found some similarities for example the t shirts the sell. They have the same system so the t shirt maintains dry.
• For Nike it is called Dry Fit.
• For Adidas Climate Cool
• Was an idea that was first of Nike but that Adidas adapt for their product too because they found the idea interesting and profitable. Other ways is for example Adidas now have a Chip that you could put in the shoes and see how much km do you run.
• This is something that Nike brings it in another way.
• Application for the iphone or any Smartphone.
• You could see the temperature, the km you run, the calories you have loss and you could watch the result of your friends online.
• These are little things that make the difference between this two brands and we could see the competition that exist between them. Marketing and Promotions Volume of Sales and
Annual Revenue Graph • Adidas has spent 600 million euros in promotions.
• In the World Cup they spend like 113 million dollars.
• Finally in the campaign of Impossible is nothing they spent 70 million dollars.
As we could see Adidas spend a lot of money in advertisement for being competitive and go against Nike. • In 2010 the volume was of 82%
• China represent the 36% of the produced volume followed by Thailand with 13% and Indonesia 13%
• Then Europe with 12% of the volume and the Americas 6%.
• And the suppliers produce approximately 301 million units of clothing in 2010.
The annual revenue of 2012 of Adidas is 14.488 billion. Graph of Apparel Production (in million units) http://adidas-group.corporate-publications.com/2010/gb/en/group-management-report-our-group/global-operations.html?start=3 "Our Mission." Our Mission. Adidas, 06 Aug. 2012. Web. 30 Apr. 2013.
"Oligopoly – Non Collusive Behaviour." Oligopoly – Non Collusive Behaviour. N.p., 23 Sept. 2012. Web. 30 Apr. 2013.
"Adidas." Adidas. N.p., 12 Apr. 2013. Web. 30 Apr. 2013. Adidas Commercial NIKE Commercial Comparison Graph Bibliographies "Fab 6." : E-Marketing Case Study #2 (Adidas). N.p., 14 Mar. 2012. Web. 30 Apr. 2013. <http://emarketingfab6.blogspot.com/2008/03/e-marketing-case-study-2-adidas_5120.html>. -We see that this brands found alternatives to compete
-Based on the examples we see above
-They are always trying to be present in the big events demonstrate that they want everything
-We found that the products are really similar and they try to differentiate like with shampoo.
-Improve technology
-Brand loyalty with the athletes like Messi or Cristiano Ronaldo
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