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Campari Group

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on 13 May 2015

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Transcript of Campari Group

Stars

Campari Group

By
Denise Viana,
Maria Dorobantu,
Weronika Wesołowska,
Viktor Herczeg
Valentin Schütz

Business Analysis – Porter‘s 5 Forces


The Competitive Market

Thank you!

Development


-Flavoured SKYY


-Redefined wine business

Acquisitions


-Forty Creek Distillery Ltd.

-Fratelli Averna

-Distribution agreements in:
Jamaica
Singapore
Peru


How to stay competitive?

The Campari Group - International

„Davide Campari – Milano S.p.A., in the global branded beverage industry

since 1860, is an Italian Company producing spirits, wines, and soft

drinks. From its signature product, Campari Bitter, its portfolio has

extended to include over 50 premium and super premium brands, like

Aperol, Appleton, Campari, Dreher, Cinzano, SKYY Vodka and Wild

Turkey.“

The Campari Group

1. Campari Group

2. Business Model

3. Trends & Environment

4. The Strategy

5. Risks

6. Recommendations


Presentation Flow


Social media campaigns

Premiumisation

Blending – Mixing – Packaging



Emerging markets are the key of growth

50.1% of total consumed alcohol in form of spirits


Serious issue

British alcohol
consumption has
more than doubled
since 1950

Younger generation drink less


Major Trends and Figures


Breadth of product line

Prices charged

Strategic groups in the World Alcohol Industry


Strategy

The Campari Group

1990
Start of international acquisitions and growth

2001
The year of the listing on the Italian stock exchange

1860
the year of the foundation

190
The markets in which gruppo campari distributes

16
Manufacturing plants owned by gruppo campari

6th
The group‘s ranking in the Global beverage industry

Revenue stream

Retail network
Regular customers

Cost structure

Acquisitions
Distribution

Channels

Own website
Social Media
Outdoor Ads
TV ads

Value proposition

Lifestyle
Brand Status
Variety
Quality
Uniqueness
Happy Moments
Partner network

Joint ventures
Strategic alliences

Key resources

Distribution network
Credit facility
Production plants

Key activities

Ensure product quality
Promoting brands

Customer relationship

Communities
Charity

Customer segment

Diversification based on local and global brand’s reach

Business Analysis – Business Model


Cash Cows

External Recommendations
Short Term
-Analyzing the availability and profitability to invest in alternative markets

Medium Term
-Creating appropriated advertisements


Long Term
-Keep advised about the customer’s preferences over time
-Be prepared to adapt to it

Better-off Test

Cost effects

-Shared cost economies
-Diseconomies of scale
-Costs of conflicts, compromise and coordination



Willingness-to-pay/price effects

-One-stop shopping
-Umbrella branding
-Diseconomies of scale
-Costs of conflicts, compromise and coordination
-Reputational risks
The new acquisition will allow the company to capture more value together than when separated?
Full transcript