Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Big data analytics June 2013

No description
by

John Burn-Murdoch

on 4 November 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Big data analytics June 2013

Today's data, tomorrow's world
the power of predictive analytics
John Burn-Murdoch
@jburnmurdoch
Big data ≠ large data
More than the sum of its parts
Quality, not quantity
Time is of the essence
One V to rule them all
Smart Cities
Los Angeles
Dublin & IBM
London
Inferred transport data
Cybersecurity
Machine learning
Behavioural metrics
Network identity
Insider attacks
Recruitment
Turnover rate
Sport: scouting
LinkedIn
The data problem
Social analytics
Tackling the context problem
Threaded conversations
Social segmentation
The future...
Intrusive marketing
Targeted ads
Sharing is for you too
EU data protection directive
Do more than box ticking
Flickr id: t_buchtele
Chicago: Windy Grid
Predictive policing
Fraud detection
Background: staffing costs
People You Might Want to Hire
Sentiment analysis in 2009
Variety

Power of combining disparate data

Social segmentation

Anonymised?
Dell's official Flickr page
Real-time promises huge rewards

... but you must tread carefully
Paul Maritz, CEO EMC Pivotal
http://bit.ly/bigdataspeed
Columbia Police Department
Flickr: Jeff Van Campen
Geograph: P L Chadwick
http://placr.co.uk/
Twitter @enf
http://bit.ly/twtrmaps
http://bit.ly/predpolpdf
http://bit.ly/dublinibm
http://bit.ly/ldntfl
http://www.guardian.co.uk/data/big-data
RSA dealt with 250,000 attacks in 2012

Average value $300 per attack

False positives
Detection rates improve automatically

150 risk scores, derived from 20 data points

Bayesian element
Speed of navigation through application

Location of clicks

Gestures on mobile
Secure multi-party computation

Social graph as identity

Security at no cost to customer
Biggest risk of breach often from within

Need to profile staff at hiring stage

Monitor activities
IT organisations: 30% (2003)

UK law firms: 50% (2013)

International banking: 80% (2012)
http://bit.ly/ftstaff


http://bit.ly/lwstaff


http://bit.ly/it_staff
30% turnover rate

Cost of retraining

http://bit.ly/outsidev
Moneyball

Football

MCFC Analytics
Tailored to you as recruiter

But can we trust online resumés?

If not...
Specialist online forums

Call centres, terminals

Social media?
Predefined word and phrase lists

Homonyms?

Multiple negatives?
Raising the 70% ceiling

User identity as guide

Human intelligence

http://bit.ly/socan13
What does sentiment relate to?

Previous and subsequent posts

Type of dialogue
Immediate improvement on existing CRM data

Real-time and non-intrusive

Skewed demographic?
Lear Center for Media Metrics
- audience engagement
- adding voice to sharing

Demos Centre for the Analysis of Social Media
- news trend identification
- jump from social to physical
http://bit.ly/demoscasm
http://bit.ly/learmedia
Target pregnancy story

Broader issue - intrusive is bad

Restraint is essential
Click rate vs intrusion

US vs EU

Where does the balance lie?
Encourage - Google Now

Transactional rewards

Share with other organisations, but...

http://bit.ly/nmulani
Anonymisation and pseudonymisation

EU Data Protection Directive

Fall-out from NSA and PRISM

http://bit.ly/frbsanon
Set the standard

Ethical analytics

Actively do good

http://datakind.org/
Flickr: EU Social
Full transcript