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Computer Mediated Communication

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Vivian Tham

on 31 March 2015

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Transcript of Computer Mediated Communication

What is Computer Mediated Communication ?
Computer Mediated Communication (CMC)
-
any human communication that occurs through the use of two or more electronic devices.
Presently
, it also used to refer Internet-based social networking supported by social software. For example, facebook messenger, skype.
Theories of Computer Mediated Communication
Negative
Theories of Computer Mediated Communication
Positive
Computer Mediated Communication
Traditionally
, it refers to
communications occur via
computer-mediated formats
(For example, instant messaging, email, chat rooms).
Computer Mediated Communication tools are separated into two key categories:
Asynchronous and Synchronous
Asynchronous
Use Asynchronous means such as email, discussion board and blogs.
Exp : - Student are requires to submit their assignment through email.
- Student expected to share reflections regarding course topics and critically assess their peer's ideas may be asked to participate in online discussion on a discussion board.
Synchronous
Use Synchronous means such as video conferencing, instant messaging and chat, and complement with face-to-face meetings.
Exp : -Students expected to work in groups may be advised to use instant messaging as support for getting to know each other, exchanging ideas, and planning tasks.
- A teacher who wants to present concepts from the literature in a simplified way might give an online lecture by videoconferencing.
Social Presence Theory ( Short, Williams, Christie 1976)
Media Richness Theory (Daft & Lengel, 1986)
Lack of Social Context Cues ( Sproull & Kiesler, 1986))
The Social Identity Model of Deindividuation Effects (Lea & Spears, 1992)
Social information processing theory (SIP) (Walther, 1992)
Hyperpersonal model (Walther, 1996)
Warranting Theory (Walther $ Parks, 2002)
Social information processing theory (SIP)
explaining how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment.
Hyperpersonal Model
is a model of interpersonal communication that suggests (CMC) can become hyperpersonal because it "exceeds face-to-face interaction," so affording message senders a host of communicative advantages over traditional face-to-face (FtF) interaction.
The adapted construct of
warranting
suggests that in the presence of anonymity, a person may potentially misrepresent information about his or her self.
The theory of social presence
is to
explain the effect telecommunications media can have on communication. They defined social
presence as the degree of salience (i.e., quality or state of being there) between two communicators
using a communication medium.
Media Richness
:
- evaluate the richness of certain communication mediums, such as phone calls, video conferencing, and email. For example, a phone call can not reproduce visual social cues such as gestures, so it is a less rich communication medium than video conferencing, which allows users to communicate gestures to some extent.
Lack of social context cues
makes interactions between people much more difficult to manage.
- Conversation becomes less fluid, less easily regulated and more effortful.
Social Identity Model of Deindividuation Effects

explain how interaction occurs within CMC could have cause people to lose its own identity and individual self.
Thank You
Tham Vivian
C1301304
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