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SUBWAY MARKETING MIX

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by

beatriz ng

on 23 October 2012

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Transcript of SUBWAY MARKETING MIX

BY CHRISTELLE AND BEATRIZ SUBWAY'S MARKETING MIX Threats SWOT ANALYSIS Subway restaurant is one of the leading submarine sandwich franchise based in the US and having it presence in more than 72 countries over the world

subway was well establish itself as the brand in the fast food industry and having brand recogntion all around the world
subway is known to be the company that offer healthy subs sandwich that are preferred and much healthier. STRENGTH Weakness Service commitment is not consistent from store to store this can be related to staff as they is not much motivation
turnover rate for the employee is very high
service delivery is inconsistent in every stores.
the bread is too thick and the filings always spilled out.
people believe that subway is not fresh not by the taste but also by the look.
decor is outdated opportunities worldwide brand recognition
overseas expansion
introduce home delivery
italian's bread attract local people
continues to grow global business
improve customer service models Competition from other fast food restaurant (Burger King and Ninja Joes

most competitons will be the Quiznos recently offering subs sandwich .
unsatisfactory customers due to the food is not fresh by the look. Quiznos SUBWAY Consumer
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