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Branding

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by

Mitchell Lum

on 23 July 2013

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Transcript of Branding

Knowyourself inc.
What is Branding ?
A promise to consumers(stake holders) from KNOWYOURSELF CREATIONS.
-It says what they can expect from our products.
-Also how we will differentiate from our competitors
It is going to stem from who we are,who we want to be, and who people(stake holders) will perceive us to be.
The Foundation (our logo)
Something that will be on every one of our products, our website, business cards, etc.
Broader than just Bonyfide book.
Will add value in the long run.
for clothing, sooner than later



Brand Starting Point
Topics for discussion:

-Feedback on Image Logo
-Tag line/Slogan
-A tone of Voice (friendly, ritzy, formal, etc.
-Brand scheme
colors
fonts
look and feel
BUILDING A BRAND
Stake Holders
Consumers(Main Focus)
Business Partners
current/possible
Investors
Government Agencies
Environmental Groups
Community Members
Anyone/thing who this company will influence
Our Promise
To educate & inspire our youth with knowledge of self.
Make human education a fundamental part of literacy.
Through exposure, bring human anatomy to the forefront of main stream consciousness.
Overview
1.Understanding Branding
2.Who will we affect
3.What do we promise
4.Building an Foundation
5.Elements of a Logo
6.Possible Designs
7.Discussion
-Integrate our brand into all of our everyday work activities.
-Be true to the brand
-Be consistent
-This needs to be something everyone will be proud of and want to wear

Elements of an Effective Logo Design
1.Simple
2.Memorable
3.Timeless
4.Versatile
5.Appropriate
Designs

Using the brand
Full transcript